Sam Gutelle

• Despite YouTube’s investment in Shorts, viewers are gravitating toward long-form video
• February is a big month for influencer sports: Creators are balling out with NBA and NFL stars

  The rosters for the 2025 NBA All-Star Celebrity Game will include Kai Cenat, Druski, and assistant coach Khaby Lame.

  
• Snapchat’s growing creator community was one of its biggest assets during Q4 2024

  Evan Spiegel revealed that Snapchat delivered another strong quarter during Q4 2024 as it continues to surge at TikTok's expense.

  
• YouTube revenue shines as Alphabet earnings falter amid DeepSeek’s Big Tech upheaval

  Though Alphabet earnings fell short of expectations overall, YouTube had a strong performance during Q4 2024.

  
• Creators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun.
• Top 100 Most Subscribed YouTube Channels Worldwide • January 2025
• “Influencers will pay” at the third edition of the Creator Clash
• Top 100 Most Subscribed U.S. YouTube Channels • January 2025
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 02/02/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 02/02/2025
• Have you heard? YouTube restores Dr DisRespect’s monetization and Alix Earle brings skinny jeans back
• Khaby Lame vows to “see all the world and its problems” as UNICEF Goodwill Ambassador