Sam Gutelle

• Ben Potter, YouTube’s leading “Comicstorian,” has died
• AMP isn’t making its own hydration drink. Instead, the creator group is partnering with Bang Energy.

  AMP, the creator group whose members include Kai Cenat and Fanum, has made a deal with energy drink brand Bang.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/09/2024

  The Indian federal elections, in which Prime Minister Narendra Modi won a third term, drew big traffic to channels like TV9 Bharatvarsh.

  
• Top 5 Branded Videos of the Week: MrBeast leads us out of the YouTube wilderness

  MrBeast's huge week included a #1 finish in our Weekly Brand Report. Zaxby's and Samsung sponsored his video about wilderness survival.

  
• Ludwig’s Offbrand adds game publishing unit led by Pirate Software streamer
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 06/09/2024
• Twitch’s DJ Program brings tracks from top labels to a musical category
• Whalar partnership brings creator vertical to this year’s Tribeca Festival
• Sidemen rake in more than 20 million views with influencer reality show ‘Inside’
• MrBeast hires VC vet to lead the company now known as Beast Industries
• 700,000 live viewers tune in as YouTube groups AMP, Beta Squad hold charity soccer match
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 06/02/2024