Yes Theory launched a fulfillment brand for its merch. After “eight years of discipline,” it’s time to sell.

1 year ago

Yes Theory is cashing in on a brand that was partially established to power a creator merch line. Selery, an ecommerce company…

CreatorCare is here to help digital workers overcome mental health struggles and burnout

1 year ago

As the creator economy grows into a multi-billion dollar industry, pervasive mental health issues are becoming more common. Most creators…

TikTok expands its Pulse product to bring brands closer to its culture

1 year ago

Ahead of its presentation at the 2025 NewFronts, TikTok unveiled new additions to the product it has now dubbed the Pulse Suite. That's…

Top 5 Branded Videos of the Week: Would you drown for $500K? Jack Link’s wants to know.

1 year ago

This week's Gospel Stats Weekly Brand Report includes a lot of dark and mysterious videos. Creepy, lowlit videos typically thrive in…

15 years after it started streaming to library patrons, Kanopy is producing its first originals. Why now?

1 year ago

Over the past 15 years, if you've obtained a public library card or enrolled in a college or university, there's…

Will gen AI make YouTube’s next Elsagate?

1 year ago

YouTube is big on AI. It's been promoting the use of generative artificial intelligence for years now, calling on creators…

America’s Funniest Home Videos is a TV legend. Reaction content creators are helping give it new life online.

1 year ago

Creators make content. That's the most basic tenet of our industry. Platforms like YouTube and TikTok are, at their bones,…

In India, Neal Mohan announces YouTube’s $100 million investment in local creator economy

1 year ago

India is a red-hot market for creator content, and YouTube is making sure to maintain its connections to local influencers. At the…

Peacock launched an accelerator for creators. Now it’s picking up their scripted shows.

1 year ago

Peacock is rolling out a slate of scripted originals, with a twist: The shows are all led by creators who have…

Have you heard? Alix Earle’s haircare hack, DrLupo’s chess cheat, and the VidCon Hall of Fame

1 year ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…