[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart. 👇
South Korea is in the midst of yet another outsized cultural moment (thanks, KPop Demon Hunters), and the country’s most-watched YouTube channel is reaping the rewards of that focused attention. KIMPRO is #1 in the Global Top 50 with 1.6 billion weekly views. That sum represented a 17% week-over-week viewership increase.
Subscribe for daily Tubefilter Top Stories
Some channels are feeling lucky because of their home countries or chosen niches, but others make it into the Top 50 through snappy presentation. On the short-form side of YouTube, style matters, and upstarts are borrowing from some of the creators who first figured this stuff out.
Ever wonder why so many children’s YouTube channels look the way they do?
Close your eyes and think about what a typical “family-friendly learning video” looks like. If your little ones spend a lot of time on YouTube, you’re probably imagining a specific aesthetic: A loud color scheme, wacky sound effects, and intensely smiling hosts who connect to young viewers through the universal language of emotion.
That vibe is all over this week’s Global Top 50. It shows up on channels like MEOWJI (#5 in the ranking), Toys and Colors (#26), and Kidshire (#33). And lest you think that the “bright colors, big faces” approach is limited to individuals, think again. The #31 channel in the Global Top 50, KIDZOKI, is affiliated with TheSoul Publishing, a Cyprus-based outfit that has long been active in the YouTube space.
Many of TheSoul’s channels feature that same ebullient vibe that defines most of the top kid-friendly YouTube hubs. When you look at KIDZOKI’s performance, it’s easy to see why TheSoul has favored its current production style. All of those sunshine and rainbows powered KIDZOKI as it moved up two spots and raised its viewership by 9% week-over-week. In total, it collected 512.4 million weekly views.
KIDZOKI is not to be confused with Kidzuko, the Sony-owned channel that features a different style of all-ages programming. The similarity between those names — and many monikers you can find on YouTube Kids — harkens back to popular channels like Dominoki Kids Songs and Filaretiki.
Those hubs hail from Russia and nearby nations, and the bright style I describe is, in a sense, a “Russian”-inspired form of early education content. Dominoki and its contemporaries showed that electric colors and agreeable emotions could haul in millions of viewers.
Now, the rest of world is following suit, so much so that there’s only one Russian representative in this week’s Global Top 50. That channel, La La Learn, exemplifies the style I’m talking about. Its current upward trajectory shows that this formula for children’s entertainment isn’t growing stale. If anything, it’s only becoming more popular.
Data via Gospel Stats
Is it time for a new aesthetic in the always-changing world of YouTube Shorts? Maybe, but if someone is trying to apply a new style to their family-friendly content, they should keep one thing in mind: The videos that work the best across the globe will also work the best in any individual part of the globe.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 20
- United States: 10
- Australia, Canada, Japan, and Pakistan: 2
- Bangladesh, Brazil, China, Egypt, Germany, Hong Kong, Indonesia, Russia, South Korea, Taiwan, Türkiye, and Vietnam: 1
This week, 42 channels in the Top 50 are primarily active on YouTube Shorts.
As always, keep up to speed with the latest Tubefilter Charts and all our news by subscribing to our newsletter. You’re going to love it. 👉 Newsletter.Tubefilter.com.
