[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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It’s interesting that the biggest channel on YouTube in terms of viewership is not an English-speaking content creator, but a South Korean Shorts channel that engages almost perfectly in all the things that make Shorts channels go very, very big on the platform. That includes Mr. Bean-style physical movements, no dialogue, sound and visual effects reminiscent of 1980s cartoons, nondescript backgrounds, and bright, shiny colors.
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If that’s the recipe for YouTube success these days, then KIMPRO is the Escoffier, bringing together all the elements in 14 to 20 Shorts a week with aplomb. This week the channel again took the #1 spot in the charts and added 1.331 billion views to its lifetime total of more than 112 billion. Those are nearly inconceivable numbers, but some channels are actually close to catching up.
Australian couple channels aren’t the only ones crushing right now.
Couples from Australia are clearly on a tear. Nick and Carrie are serving newlywed (and oftentimes sponsored) wholesomeness to hundreds of millions of viewers each week. Jasmin and James (#21 this week with 571M views), Double Date (#3 this week with 1.2 billion views), and Cadel and Mia (#31 this week with 476M views) have turned collaborative Shorts creation into a finely tuned machine. Together, these channels are flooding the upper ranks of YouTube’s charts and showcasing how powerful a tight, geographically localized creator network can be.
But it’s not just Australian couples who are crushing it. At least one African couple is commanding massive global attention, too. Jay Mondy and Isabell Afro have built some of the most-watched destinations on YouTube by blending East African dance, playful couple content, and global appeal.
Isabell is a 25-year-old dancer and creator from Denmark who built her following around her love of African dance. She first traveled to Tanzania in her early twenties after falling in love with Afro-dance styles online. What was originally meant to be a short trip turned into a permanent move to train, collaborate, and build a life centered around dance and content creation. It’s worked out so far. Isabell’s got 6.9M followers on TikTok, 3.2M on Instagram, and 9.5M subscribers on YouTube.
Jay is a 27-year-old Tanzanian dancer and content creator who grew up in a small village before rising to global fame through viral Afro-dance videos. He began posting in his late teens, leaning into the energy and joy of Tanzanian street dance, and quickly found an international audience of 4.3M followers on TikTok, 3.1M on Instagram, and 7.9M subscribers on YouTube.
Jay’s channel isn’t a classic couple’s channel per se (i.e., the names of both individuals who star in the vast majority of the programming aren’t all in the name of the channel), but it does feature the regular trappings of other popular couples channels on the platform. Jay and Isabell engage in feel-good domestic spoofs, meme reenactments, and challenges. What they do that’s different from other couples channels, though, is dance. A lot. They’re good at it, too, in a way that’s reminiscent of early TikTok videos and the first generation of stars that gained notoriety on the platform for being able to move their bodies in mesmerizing ways.
Data provided by Gospel Stats.
Jay popped off in June and hasn’t looked back, regularly adding several hundred million views to his lifetime totals every week. This time he just snuck into the Charts in the #50 spot with 373.9 million views, a 52% increase over the week prior.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 14
- United States: 11
- Indonesia: 3
- Australia, Canada, South Korea: 2
- Austria, China, Germany, Egypt, Japan, Pakistan, Peru, Russia, Spain, Tanzania, Turkey, and Ukraine: 1
This week, 42 channels in the Top 50 are primarily active on YouTube Shorts.
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