[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Once again, it was a good week to be a kid-friendly YouTube channel based in the United States.
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Of the top ten channels at the top of our latest U.S. Top 50 chart, nine of them appeal predominantly to children and families. And the channel in the #1 position has built a YouTube empire by appealing to the video site’s youngest demographic.
Chart Toppers
Cocomelon – Nursery Rhymes has made it through all of our July charts without slipping from the #1 spot in the U.S. Top 50. The California-based channel, which also operates several other Top 50 hubs (hello, U.S. #34 Lellobee), got 494.7 million weekly views during our most recent measurement period. While that’s less than 50% of the peak viewership Cocomelon once received (it was the first YouTube channel to ever register a billion views in a single week), it’s still an impressive total. Cocomelon also leads the U.S. Top 50 in terms of lifetime views and subscribers.
Another chart regular is occupying the #2 position as well. The runner-up in our U.S. Top 50 is Like Nastya, which offers the adventures of the titular girl and her parents. Out of their home base in Florida, the family has collected more than 81 billion views in all, and over the past seven days, they added 483.7 million weekly views to that already-impressive total. With numbers like that, it’s no surprise that Nastya has become the biggest individual creator among all YouTube family channels.
Another all-ages hub is hot on Nastya’s heels. Kids Diana Show, the home of a Ukrainian family with a home in Florida, got 447 million views during the week that was. Though that was not quite enough traffic to keep pace with Cocomelon and Like Nastya, it was enough to secure the #3 spot in the U.S. Top 50. It also pushed Diana and her family closer to 100 million subscribers; they need just 1.4 million more fans on YouTube to reach that milestone.
In case that’s not enough children’s content for you, the #4 channel in the U.S. Top 50 offers even more of it. LeoNata Family broke out on YouTube Shorts with cozy, kid-friendly videos, and that strategy has catalyzed the channel’s rapid growth on YouTube. Even though its creators only started uploading to YouTube last September, they have already reeled in more than 12 billion lifetime views.
With 264.3 million weekly views over seven days, Alan Chikin Chow rounds out this week’s U.S. top five. Alan’s channel is the only one in the top five centered entirely around YouTube Shorts, and it’s also the only member of that group that isn’t explicitly aimed at young viewers.
Top Gainers
Albert can cook, and with his latest seven-day performance, he’s proven he can carve out a spot for himself in the U.S. Top 50 as well.
Last time we spoke to the Belarus-born, U.S.-based chef, he was a creator on the rise with a “very expensive hobby” and a recipe drawer full of frankenfoods. Though Albert’s rise on YouTube was propelled in part by his Mexican recipes, his most-watched clips are mostly inspired by fast food. I’m not surprised that his top YouTube Shorts video combines Chick-fil-a with Flamin’ Hot Cheetos. Can any other flavor combo match the memetic potential of that duo?
The bad news for Albert is that his expensive hobby isn’t going to get any cheaper in this economy. The good news is that his YouTube revenue can now help him afford his extravagances. The video above has reeled in 73.1 million views, and in total, Albert has collected 1.9 billion lifetime views since he started uploading to YouTube in November 2020.
This past week, he notched one of his best chart performances so far. In the U.S. Top 50, he finished in 33rd place, thanks to 107.3 million weekly views his content received. That’s a nice bit of momentum for Mr. Albert, but it leaves only one question: How big are his royalty payments to Bo Burnham? The musical comedian’s song about Jeff Bezos has become Albert’s de facto soundtrack.
Channel Distribution
This week, there are 29 YouTube Shorts channels in the U.S. Top 50.
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