At the start of the 2025-26 school year, Syracuse University broke new ground by launching its Center for the Creator Economy. Through that unprecedented program, Syracuse announced itself as a desirable institution for aspiring creators.
Now, as the Center for the Creator Economy enters its first spring semester, Syracuse is adding more heft to its specialized course load. The Center is kicking off an academic minor track while also breaking ground on multiple initiatives, including the establishment of an on-campus “Creator Crew.”
The Center, which is co-led by Syracuse’s famed Newhouse School of Public Communications and its Whitman School of Management, opened up its physical space in January. Amenities like lighting equipment and recording pods serve students who are looking to go pro on platforms like YouTube, TikTok, and Instagram.
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Additional opportunities include the Creator Crew — which will “tell the story of Syracuse University” through social media content — and a web series called Inside the Creator Economy. At an event in New York, recent ‘Cuse graduate and TikTok star Roger “Metronade” Moore encouraged current students to take advantage of the new program. “There’s so many people, and I wish I started earlier, because you don’t realize how much of a community there is in Syracuse, how many other creators that are there that want to create,” Moore said.
As the creator economy balloons into a $37 billion annual business, a recognition gap has appeared. Creators are more numerous than ever, and they’ve become crucial marketing partners for many brands, but they still struggle to secure basic professional services.
That gap presents an opportunity for the higher ed industry. Institutions are desperate to increase enrollment ahead of a demographic cliff, and the creator profession is a dream job for many Americans. Equipping aspiring creators with much-needed career support can be a win-win.
Some schools, like East Carolina University and Arizona State University, have linked up with creators to bring social media content into collegiate classrooms. The Center for the Creator Economy takes those partnerships to the next level. Syracuse is ready to incubate a new generation of creator professionals, and it won’t be long before other schools follow behind their orange trailblazers.
