In 2025, creators started occupying prominent positions in the broader pop culture sphere. Fixated wants to keep the good times rolling into 2026, so it has restocked its war chest as it heads into the new year. The talent management firm that works with creators like Sketch and the Botez Sisters has announced $50 million of follow-on funding from Eldridge Ventures.
The transaction equips Fixated with a deep reservoir of available capital, which the firm plans to deploy across divisions like representation, content, distribution, and creator infrastructure. The company also plans to onboard new leaders in creative, operational, and technical roles.
According to a press release, Fixated’s ultimate goal is to become “the industry’s definitive vertically integrated creator and content machine.” Its creator partners, who collectively reach 140 million subscribers, are integral to that mission.
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“Legacy models aren’t broken, they’re obsolete. We’re not here to upgrade, we’re here to transform the industry,” said Fixated Co-Founder and CEO Zach Katz in a statement. “We’ve built a new model that raises the bar for creators, platforms, and brands. With this capital, we’re scaling infrastructure, locking in strategic acquisitions, and adding senior firepower to expand monetization, increase production, and fuel long-term growth.”
Katz, the former President and COO of FaZe Clan, teamed up with TalentX veteran Jason Wilhelm to launch Fixated in 2024. The firm’s genesis was informed by a simple proposition: That two execs with strong digital representation experience (and deep creator rosters to match) could build a new type of management firm. That renaissance is powered by creator-owned IP, which is a main pillar of Fixated’s operations.
Eldridge Ventures led a $12.8 million funding round that landed in Fixated’s coffers earlier this year. Now, the venture firm led by Chairman and CEO Todd Boehly — who is also the Chairman of prestigious London football club Chelsea — is deepening its investment in Katz and Wilhelm’s company.
In a statement of his own, Boehly described the current creator economy infrastructure as a “fragmented” system. His investment will help pave the proverbial roads and bridges Fixated will use to lead creators down the path to success in 2026 and beyond.
