There’s a new event on the PGA Tour circuit, and the upcoming tournament will shine a spotlight on a group of internet-famous golfers. The links-set channel, led by a sextet of amateur golfers and distributed to an audience of nearly two million subscribers, is putting its name on the Good Good Championship, which will come to Austin in 2026.
The PGA Tour, which previously held a match play event in Austin between 2016 and 2023, issued a press release announcing its return to the Texas capital. Between November 9-15 of next year, the Omni Barton Creek Resort & Spa’s Fazio Canyons Course will host the Good Good Championship, which will feature a full lineup of professional golfers.
“This tournament is designed to amalgamate our social and live communities together, across all demographics that are passionate about golf,” said Good Good Founder and CEO Matt Kendrick in a statement. “We couldn’t ask for better partners in the PGA TOUR and Omni Hotels & Resorts, who not only appreciate our ethos but embrace it.”
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Since establishing its current YouTube channel in 2020, Good Good has risen quickly to become one of the preeminent names within the internet’s golfing community. At first, the fun-loving crew focused on silly competitions, but as influencers worked their way into the pro sports landscape, the Good Good guys began forming connections with some of the biggest names in their sport.
A 2024 collab with PGA star Min-Woo Lee, for example, gave Good Good a potent pro-am partnership. Some of the channel’s members participated in official PGA qualifiers catered to the creator world; many of those big names convened later in 2024 to participate in a star-studded tournament that drew more than 100,000 peak concurrent viewers.
As the calendar turned over to 2025, the PGA Tour made moves to recognize these influencers and their brand-building potential. Events like the Creator Classic have not been well-received by everyone — Rory McIlroy is a notable critic — but even the most recent Masters champion must admit that colleagues like Bryson DeChambeau have expanded the scope of their careers by adding their names to the list of golf creators.
The impending arrival of the Good Good Championship will take golf creators to the next level. Once the event tees off, detractors will no longer be able to deny YouTube stars their seats at the table. Channels like Good Good will be woven into the fabric of the sport.
The price of the title sponsorship was not revealed, but brands often pay millions to attach their names to PGA events. Good Good is flush with cash thanks to a $45 million investment, so no matter what the sponsorship costs, these golfers are good (good) for it.
Ultimately, the Good Good Championship figures to be a win-win. The titular creators will get the recognition they deserve, while the PGA Tour will be able to continue catering to younger audiences. The only thing that could make this event better is if, in an ironic twist, Rory McIlroy becomes the first golfer to win a creator-sponsored tourney.
