In MrBeast‘s ideal future, everyone watches his videos. But it’s not just that. Everyone also eats a Lunchly at noon and a Feastables bar after dinner. When kiddos whine for a toy at the store, it’s a Swarm figurine that gets put into their palms. MrBeast Burger might also have been part of this future, had things not gone sour with its ghost kitchen operator. That experience hasn’t put MrBeast off trying to establish a foothold in more industries, though: According to a leaked pitch deck, he also wants people to drink MrBeast-branded beverages, manage their money with MrBeast-branded fintech, crank out some levels in MrBeast-branded games, do self-care with MrBeast-branded wellness, and—perhaps most interestingly—plug their cell phones into the MrBeast mobile network.
The pitch deck, verified and reviewed by Business Insider, is part of Beast Industries‘ bid to raise fresh funding at a $5 billion valuation. Bloomberg previously reported the company has made most of its profit, around $20 million, from $270 million in Feastables sales. The video half of his business, which covers his YouTube channels and Prime Video‘s Beast Games, was $80 million in the red as of March 2025.
With that in mind, it’s obvious why MrBeast (aka Jimmy Donaldson) is trying to build out a web of moneymaking opportunities. And while he is, we think, the first content creator to get deep into plans for his own cell company, he’s not the only celebrity to do it.
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There’s Ryan Reynolds‘ Mint Mobile and SmartLess Mobile from actor trio Jason Bateman, Sean Hayes, and Will Arnett (named after their podcast). Most recently, there’s Trump Mobile, announced in June and aiming to capture the SIM cards of MAGA enthusiasts.
These mobile brands, while run by vastly different people, all have one thing in common: they are renting airspace from major cell companies like Verizon, T-Mobile, and AT&T, branding it under their own names, and selling it. MrBeast isn’t going to splash billions building the massive infrastructure needed to become a new nationwide carrier; instead, his network will be–like Mint, SmartLess, and Trump Mobile–a mobile virtual network operator (MVNO).
Being an operator/provider instead of a carrier has big perks. The Beast team won’t have to shell out for hardware maintenance (sorry to electricians out there who wanted to scramble up cell towers with MrBeast logos plastered across their harnesses), and due to the growing popularity of MVNOs, there are businesses offering outsourcing for things like customer service and billing.
Alex Besen, an MVNO consultant, told Business Insider the “ultimate objective” is for MrBeast to focus on marketing and sales, and outsource everything else.
That outsourcing process starts with snagging a deal from one of the aforementioned major carriers. It’s too early to know which company that might end up being, but it’s worth noting T-Mobile bought Mint Mobile for over $1 billion, and has previously sponsored Donaldson.
STOP THE CRANE! @MrBeast just announced T-Mobile as his new wireless partner 👉 https://t.co/C1fg9xUdcj pic.twitter.com/oM6FMxOf2Q
— T-Mobile (@TMobile) April 27, 2024
So…will this work out for him?
It’s possible. Reynolds drew a lot of traffic to Mint with cheap plans and no-B.S. marketing with promises to be different from the big guys, but he somewhat lost that goodwill when he sold out to T-Mobile. MrBeast might not be commanding billions at the box office in a red-and-black suit, but he’s getting 4 billion views on YouTube each month, and Feastables has shown that his marketing engine works.
But Fortune makes a good point: The bulk of Donaldson’s audience skews young, from middle school to early college, and those people largely are not paying their own cell phone bills. It’s a lot easier to convince Mom to pick up a chocolate bar in the checkout line than it is to get her to switch cell phone networks. This process is easier these days with the omnipresence of electronic SIM cards (like those from Saily, a very frequent YouTuber sponsor), but still a hurdle.
All that being said, we see Donaldson’s vision for a future of omnipresent Beast. Now it’s just a matter of whether that vision will come true.
