[Tubefilter Charts is a periodic rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. We use data directly from YouTube and in terms of subscribers, YouTube rounds that data to the first three significant figures. Check out all of our Tubefilter Charts with new installments every week right here.]
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July was a busy time for U.S.-based YouTube channels. 27 of them of added at least one million new subscribers during the seventh month, with MrBeast leading the way. Jimmy Donaldson added seven million monthly subscribers on his main channel while also picking up 700,000 new subscribers on his secondary MrBeast 2 hub.
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But the rankings aren’t all about MrBeast, no matter how ubiquitous his presence may seem. The hot animated film of the moment is also picking up lots of love — you might say it was a “golden” month for the flick’s digital-savvy distributor.
KPop Demon Hunters‘ short-form surge is good news for Sony
If 2024 was Brat Summer, then 2025 is the summer of Huntrix, the Saja Boys, and all the other colorful characters who inhabit the world of KPop Demon Hunters. The Netflix original film has become an international smash hit, with several of the songs from its soundtrack turning into charting singles.
The YouTube Shorts audience loves k-pop, so KPop Demon Hunters‘ dominance of the format almost feels like a formality. The film is tailor-made for short-form clips, and its producer has taken advantage of that proclivity.
The official YouTube home of Sony Pictures Animation currently has about 2.1 million subscribers, and about one-third of those subs joined the channel’s community during July 2025. By adding 640,000 new subscribers over our latest 31-day measurement period, Sony Pictures Animation reached 52nd place in the U.S. Sub Top 100.
Numerous animated Sony franchises are represented on the studio’s YouTube hub, including Spider-Man: Into the Spiderverse and Cloudy with a Chance of Meatballs. These days, however, the KPop Demon Hunters clips are in high demand, with fans fawning over Huntrix and the Saja Boys alike.
Sony Pictures Animation’s YouTube uptick is great news for the titular entertainment company, which is eager to engage with potential viewers on YouTube. Sony recently announced an effort to work directly with U.K.-based creators as it looks to up its digital presence. KPop Demon Hunters is the sort of exciting IP that can facilitate some of those collabs.
There’s also a side effect of KPop Demon Hunters‘ YouTube boom: Demonic characters are now in vogue. We’ve devoted a lot of space to the channels that share their love for God and Jesus with billions of YouTube viewers, but creators are also gathering subscribers with edgier looks.
Jenny Devil is the most obvious example. Based on her handle, one would think she’s out of place in the God-obsessed world of YouTube Shorts, but she finished 34th in July’s Global Sub Top 100 after collecting 840,000 monthly subscribers. And you better believe she has some KPop Demon Hunters content mixed in with her other fare.
Data via Gospel Stats
It’s been a long time since we’ve seen a single movie alter the creator landscape in such a significant way. Barbie may have been the last film to fit that description, and that released all the way back in 2023.
The Christian creators of YouTube Shorts might not love the sudden shift to something more demonic, but hey. If those proselytizers have a problem with KPop Demon Hunters, they can talk about it on their channels — and I’d bet they would get a lot of views in the process.
Channel Distribution
This month, 69 channels in the Top 100 are primarily active on YouTube Shorts.
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