[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The diversity that defined last week’s Global Top 50 is still on full display during the final week of June. During our most recent seven-day measurement period, 20 different countries are represented among the 50 most-watched YouTube channels. 13 of those countries only appear in the Top 50 a single time.
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With such a disparate array of channels in our chart, it’s hard to find too many commonalities among the ranked hubs. Top finisher KIMPRO may not be a children’s channel, but hubs that appeal to YouTube’s youngest viewers remain an ever-present constant in the Global Top 50.
Now’s the time to reach children on YouTube. Independent brands show us how it’s done.
Mark Rober. Toys and Colors. Pinkfong. With schools out for summer, these popular entertainment entities have their sights set on YouTube’s millions-strong audience of preschool-age viewers.
The brands hoping to link up with that cohort can apply all sorts of data as they seek viewership from the Gen Alpha (and even Gen Beta) set. But at the end of the day, all of the metrics in the world are meaningless without a Shorts-centric approach, and the entrants in this week’s Global Top 50 are demonstrating said approach better than anyone.
MEOWJI, for example, is not a channel that typically registers in the global edutainment conversation. It is one of hundreds (if not thousands) of seemingly interchangeable channels that combine bright colors with simple life lessons and rhetoric that can easily translate across cultural and regional lines.
As much of a copycat as MEOWJI may be, this feline turned its purr into a roar during the final week of June. It increased its traffic by 40% week-over-week, collecting 493 million weekly views and moving from 93rd place in our ranking up to 33rd.
How did MEOWJI pull that off? Given the debate about the education quality of YouTube Kids videos, this theory may seem surprising, but MEOWJI seems to thrive the more it invests in desired learning outcomes. Its most-viewed shorts range from parables about the danger of dirty hands to honest-to-god anatomy lessons for curious kids.
MEOWJI is not alone in this approach. BippyBop is another kids’ channel that works some health advice into is short-form videos, and kids are paying attention.
During the final week of June, BippyBop collected 598.4 million weekly views to move into 23rd place in the Global Top 50. That sum represented a high water mark for BippyBop during the 2025 calendar year. It seems as if children being free from school helps channels like these enjoy midsummer upticks.
Data via Gospel Stats
There are many different ways to reach YouTube’s youngest audience, and there are dozens of channels that are applying those strategies to the tune of billions of views per month. MEOWJI and BippyBop are just two drops in a cascading waterfall of content, but they offer the same intriguing mix: There are important lessons parents can get behind and a homemade feel that kids can’t seem to get enough of. If your brand is trying to get in on YouTube Kids summer, the lessons are right there for the learning.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 14
- United States: 12
- Vietnam: 3
- Australia, Canada, Hong Kong, and Russia: 2
- Brazil, China, France, Germany, Japan, Jordan, Kazakhstan, Norway, Peru, Puerto Rico, South Korea, Spain, and Taiwan: 1
This week, 41 channels in the Top 50 are primarily active on YouTube Shorts.
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