Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
Subscribe for daily Tubefilter Top Stories
Last week, we picked a Yrefy-sponsored Dave Ramsey highlight as our bonus video, because we’d noticed the financial advice-spouting show host frequently churns out over two dozen sponsored videos a week. This week? He’s made spot #3 on our list, with a video where he advises a young man whose dad put him in one hell of a situation. We’re pretty pleased with our prescient pick (say that five times fast), and while we know Ramsey’s often tough advice can be controversial, he does help some callers navigate seemingly unwinnable scenarios–including this one.
Check out our top 5 videos of the week right here:
#1 Lose 100 LBs, Win $250,000!
Channel: MrBeast
Brand: Shopify
Views: 148,368,636
As usual, a MrBeast video is at the top of our list, hitting viewership numbers no other creator’s content is capable of (yet). But unlike usual, this video took the Beast team nearly 200 days to film. It follows Majd, a friend of MrBeast who’s challenged to lose 100 pounds in 365 days. In typical MrBeast fashion, Majd is required to live on set, with a gym just steps away from his bed and a pantry filled with limitless fresh food. Can he do it? We won’t spoil. But we will say this vid is sponsored by MrBeast’s usual and prolific partner Shopify, which also paid for 20+ other uploads this week.
#2 The Night a Poltergeist Attacked Her. (ft. Ha Sisters)
Channel: Sam and Colby
Brand: BetterHelp
Views: 6,533,538
Sam and Colby have found their formula: long-form spooks with fellow creators. Their annual Halloween content series Hell Week has seen them increasingly tapping YouTubers like CelinaSpookyBoo and KallMeKris to venture with them into the world’s most haunted places. This video isn’t from Hell Week, but it’s a similar premise, with the three Ha Sisters following Sam and Colby into the White Hill Mansion in New Jersey. Just like with MrBeast’s vid, we won’t spoil what happens next–but it’s definitely the stuff of classic horror YouTube. The (mis?)adventure is sponsored by etherapy service BetterHelp, which is one of YouTube’s biggest sponsors. This week alone, it paid for more than 50 videos.
#3 He’s 23 and His Dad Left Him With A Mess
Channel: The Ramsey Show Highlights
Brand: Christian Healthcare Ministry
Views: 5,872,412
Like we said above, Dave Ramsey was our bonus pick last week because we’d noticed his channel The Ramsey Show Highlights, which posts mid-length clips from his full daily show, was uploading dozens of sponsored videos each week. The clips were generating some decent views (in the ~40K range), but the real prize, we imagine, was all that sponsorship dough. And this week a partnership paid off even more, with Ramsey and his sponsor Christian Healthcare Ministry at #3 on our list. It’s not hard to see why this clip was the one to take off: in it, Ramsey counsels a 23-year-old who’s more than $60,000 in debt after his dad split and left him with two expensive cars to pay off. It’s a situation both unusual and dire enough to catch wider viewer attention–and Ramsey has some ominous words for him: “This is not gonna go well.”
#4 2053 MILE ROAD TRIP IN MY LAMBORGHINI REVUELTO I REBUILT
Channel: Mat Armstrong
Brand: carVertical
Views: 3,512,333
Mat Armstrong has made frequent appearances on our Gospel Stats Weekly Brand Reports. He’s a luxury car enthusiast who often gets elbows-deep in big rebuild projects–but it’s not usually the case that viewers will get to see the cars return to star in videos after their fixups are complete. This time, Armstrong’s switching things up, taking his Lamborghini Revuelto out on the road. Can something he restored with his own two hands hold up to a 2,000-mile road trip? Only one way to find out (with sponsor carVertical presumably chipping in some gas money).
BONUS #373 Do The First Viral Videos Still Hit?
Channel: Big Tugg
Brand: Geologie
Views: 206,060
Let’s head back to a simpler time. Back when everything on YouTube was 240p and Vine was just a shining beacon on the horizon. That’s where Big Tugg goes in this Geologie-sponsored video. If you’re reading this, you probably have rosy memories of some OG viral videos–but, 15-20 years later, do they still hold up?
…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
