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Every once in a while, we’ll see a YouTube channel get more subscribers than MrBeast over a seven-day period. No one, however, can match the North Carolina-based creator when it comes to consistency. He draws in millions of new fans week after week without fail.
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The last full week of May was no exception. MrBeast added two million new subscribers to take the #1 spot in the Global Subs Top 50 chart. Only five other channels even got one million new subscribers over the same period, so that shows you how big the gap is between MrBeast and the rest of the YouTube-loving world.
Want to get a lot of new subscribers? Quit your channel.
The host of one of YouTube’s most enduring channels recently announced that he would step away from a hub that had pulled in more than 2.5 billion lifetime views. Earlier this month, Mike Nichols of Outdoor Boys revealed that the YouTube grind had gotten to him. In order to spend more time with his family (and help his son grow his own YouTube hub), Nichols revealed an indefinite hiatus from his popular channel.
But then a funny thing happened: Outdoor Boys kept growing. During our most recent seven-day measurement period, Nichols’ old-school YouTube hub added 400,000 new subscribers (it already had more than 15 million of them). It would seem that Nichols’ melancholy farewell to his channel made people excited to see the videos he had offered over the past 18 years. Meanwhile, his goodbye address has racked up more than 15 million views so far.
Nichols is not the first creator to fare well after leaving the channel he previously called home. Another notable example — which admittedly came amidst very different circumstances — is Technoblade. Even after his death from cancer, the Minecraft gamer is still a cultural icon on YouTube, and his following only continues to grow.
Nichols may not have intended to catalyze a growth spurt when he announced his decision to leave his channel behind, but does his unexpected rise suggest that more creators should say goodbye to their digital homes? That could be the case — or maybe YouTube viewers just really like survival content, as they have shown over and over again throughout the past year.
YouTube’s love for survival videos is expanding to include the broadest definitions of that term. A4, a creator from Belarus, made it all the way up to third place in this week’s Global Subs Top 50 chart. How did he get 1.2 million new subscribers over a single seven-day period? His penchant for videos that put his life at risk certainly seems to help.
Therefore, the results of the Outdoor Boys’ departure are inconclusive. It could be that leaving your channel is now the quickest way to grow said channel, or maybe a tender message from a time-honored outdoorsman reminded YouTube viewers that they love that kind of content. Whatever the reason, Outdoor Boys fans are making it hard for Nichols to quit his channel.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 12
- India: 11
- Spain: 4
- Hong Kong and Indonesia: 3
- Canada and Saudi Arabia: 2
- Australia, Austria, Belarus, Belgium, Brazil, China, Germany, Kazakhstan, Mexico, Pakistan, Russia, South Korea, and Vietnam: 1
This week, 44 channels in the Top 50 are primarily active on YouTube Shorts.
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