Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
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Welcome back to our Gospel Stats Weekly Brand Report, where MrBeast is getting himself into situations, internet privacy company Incogni gets a double-header, science is back on the menu, and reverse-aging evangelist Bryan Johnson gets scamvestigated.
Check ’em all out below:
#1 I Survived The 5 Deadliest Places On Earth
Channel: MrBeast
Brand: Feastables
Views: 70,895,878
Usually when MrBeast posts a video, it’s him putting people into situations. But this week, he (along with his usual crew) is the one getting into situations. Ice climbing, swimming uncaged with sharks, driving a road that’s known for deadly accidents–that’s all on the menu in this 13-minute upload. Like usual when he pops up on our Weekly Brand Reports, he’s far outpaced every other creator, bringing in over 70 million views compared to the 4 and 5 million other creators rake in at the top of their game. And, again like usual, he’s sponsored by his own company, Feastables, which just shipped out its latest nosh: peanut butter cups.
#2 i bought my Dream $100,000 Truck and Customized it with ZERO EXPERIENCE!
Channel: FrenchieFries
Brand: Incogni
Views: 5,201,703
Auto customization is a huge niche on YouTube–but most of the folks who do it are experts. FrenchieFries? He’s not an expert. He does build a lot. His entire channel is full of DIY creations, from custom gaming desks to dream bedrooms and more. This is the first time, though, that he’s attempted a four-wheel build. He bought a big golden Ford and decided to turn it into a tricked-out, neon-lit, mobile hang spot. The whole shebang is sponsored by internet privacy company Incogni, which also paid for nearly 40 other videos this week.
#3 Why Your Brain Blinds You For 2 Hours Every Day
Channel: Kurzgesagt – In a Nutshell
Brand: Brilliant
Views: 4,544,319
As far as we can tell, science content will never stop dominating on YouTube. And with clickbaity video titles like Why Your Brain Blinds You For 2 Hours Every Day, it’s obvious why Kurzgesagt so frequently pops up on our top 5s. Just because it’s clickbait doesn’t mean it’s BS, though. We’ll spoil a little: basically, your eyes make hyperfast motions to track everything going on around you, but to keep you from getting disoriented and dizzy, your brain shuts down your vision for a fraction of a second so there’s no motion blur. All these pockets of brief blindness add up around two hours a day. Kurzgesagt can tell you the rest, thanks to regular partner Brilliant.
#4 Why Did The Mars Helicopter Disappear?
Channel: Veritasium
Brand: Incogni
Views: 4,323,287
140 million miles from Earth, there is a tiny helicopter that will never fly again. NASA‘s Ingenuity, which was built from off-the-shelf smartphone components and weighs just a pound and a half, was originally supposed to make five test flights over 30 days. Instead, it survived three years and 72 flights before a crash fatally damaged its rotor blades. Now, the little copter can still communicate with NASA, but for a short period, it was MIA. Veritasium, our other regular top 5 science creator, tells the story of what happened during that period. He, like FrenchieFries, is sponsored by Incogni.
BONUS #1,126 Exposing The Many Lies Of Bryan Johnson
Channel: Scott Shafer
Brand: FlexiSpot
Views: 79,823
You’ve probably heard of Bryan Johnson. He’s that guy who says he’s deaging his body by doing things like using his son as a blood bag, tracking (and sharing) some NSFW stats about himself (and his son), and eating weird sh*t. Johnson has made big claims about the effectiveness of his regimen–which he sells to other people via his company Blueprint–but how accurate are they? According to scambuster Scott Shafer, not very. We’ll let him go into it, sponsored by furniture company FlexiSpot.
…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
