Streamers putting on bigger and bigger spectacles to get the views and set various records has been a thing for a while now. Just a couple months ago, Australian creator Norme sparked debate when he attempted to set a new Guinness World Record by streaming himself not sleeping for 264 hours, something that is inadvisable if you want your brain to continue functioning. The stunt got him banned on YouTube, Twitch, and Kick (an impressive feat), and prompted discussions about how far some creators will go once they hit “Go Live.”
Now, Ghanaian content creator Afua Nash is planning her own extravaganza where she’ll eat for four days straight live on YouTube in an attempt to set the record for longest eating marathon.
Nash, who has 420,000 followers on TikTok and 20,000 on Instagram, is known for her enthusiastic restaurant reviews and mukbang-esque content where she brings home takeout and invites viewers to a vicarious chow-down. To set the record, she plans to stream–and eat–for 103 hours and 20 minutes straight. That’s four days, seven hours, and 20 minutes.
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Her broadcast will come from Afropodstudios‘ YouTube channel (81K subscribers), where she’ll guest star in a special episode of its Savage Room Show podcast.
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“I invite you all as I step into a new milestone as the first Ghanaian to break the Guinnes world record [sic],” she wrote on Instagram.
Nash hasn’t said what she plans to eat, but based on her previous content spotlighting local restaurant owners, it’ll likely be a Ghanaian smorgasbord. We’re not sure of Guinness’s requirements for this particular record–what constitutes “nonstop eating”? Is there a certain amount of food she has to eat per minute? We’re thinking Nash may explain more about her goal when she goes live Nov. 11.
Either way, her attempt at the record is just the latest example of livestreaming becoming an ultracompetitive sector of our industry where creators are willing to put themselves through extreme challenges for a shot at viewership. Two of the biggest streamers in the world, Ironmouse and Kai Cenat, have been duking it out during weeks-long, 24/7 livestreams where they sleep on camera to keep the broadcast going making hundreds of thousands of dollars in the process. (Though it’s worth noting both creators are donating some proceeds from their subathons to charity, with Ironmouse supporting the Immune Deficiency Foundation and Cenat promising to build a school for kids in Makoko, Nigeria.)
While platforms are willing to ban streamers like Norme for behaviors they deem dangerous, that doesn’t change the fact that streaming is swinging toward these kinds of broadcasts. People want to watch them, and creators are smart enough to know it.
