Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
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This is the week of controversial YouTuber products, with MrBeast, Logan Paul, and KSI‘s new kids’ lunchtime competitor Lunchly at spot #1 and Marques Brownlee in #3 with the drop of his first app, Panels. Both products have faced major backlash across social media–which may in part be driving these videos to bigger and bigger view counts, as people tune in to see what’s causing all the hubbub.
Check out those videos and the rest of our Gospel Stats Weekly Brand Report right here:
#1 Running With Bigger And Bigger Lunchlys
Channel: MrBeast
Brand: Feastables, PRIME Hydration, Lunchly
Views: 114,541,856
For controversial YouTuber product #1, we have spot #1, where MrBeast, Logan Paul, and KSI bust out their collab product Lunchly. Meant to be a challenger for that old middle school standby Lunchables, the meal kits each come with a Feastables bar and a Prime Hydration drink–meaning all three creators are getting one of their other products (MrBeast x Feastables, Paul/KSI x Prime) into every box. To promote the new noms, the trio filmed a simple 17-second short where they run down a street carrying progressively bigger and bigger Lunchly boxes. Where are they going? Nobody knows. This short–which is on the too-short side for most brands–is sponsored by their own companies–Feastables, Prime Hydration, and Lunchly.
#2 MANSORY WANT BACK MY WRECKED ROLLS ROYCE I JUST REBUILT
Channel: Mat Armstrong
Brand: carVertical
Views: 7,363,200
Mat Armstrong got his hands on a dream car when he splashed out to buy English soccer player Marcus Rashford‘s recently wrecked Rolls Royce Wraith. Rashford had had the whip thoroughly customized thanks to German luxury car modifier Mansory, so Armstrong has spent the past couple of months piecing it back together, preserving some of Mansory’s changes. But, now that the car is complete, Mansory wants to see it…and and their leader, Kourosh Mansory, has some critiques on Armstrong’s restoration job. Armstrong’s latest video (sponsored by carVertical, which promises to let consumers know if the car they want to buy has been in any crashes) follows him and his father as they take the car from Spain all the way to Mansory HQ in Brand, Germany.
#3 iPhone 16/16 Pro Unboxing: End of an Era!
Channel: Marques Brownlee
Brand: dbrand
Views: 6,176,349
Marques Brownlee has been on YouTube for 16 years, and has made a name for himself as one of the platform’s top tech reviewers. He’s critiqued countless products, both hardware and software, so when he announced the debut of his own first app, people were intrigued…until they realized the app, Panels, costs $12 a month for a selection of device wallpapers, and that Brownlee’s team isn’t keeping artists from using AI in their designs. Brownlee issued a response to concerns, and meanwhile the video announcing Panels (a preview of the next iPhone, a genre of video that always does well for Brownlee) has racked up over 6 million views for sponsor dbrand.
#4 Exposing The Flaw In Our Phone System
Channel: Veritasium
Brand: Brilliant
Views: 5,651,801
When you make a call on your cell phone, are you for sure the only one hearing it? Is two-factor authentication really secure? What if someone could steal your phone number? Could they effectively become you? All of these questions and more are answered in Veritasium‘s latest video, where he takes a look at exploits that make our current phone network dicey to use. (Spoiler: the answers to the questions above are no, no, they can, and yes.) Veritasium teamed up with frequent sponsor Brilliant, an online learning platform, to walk through these issues and show people how they can protect themselves, their phone numbers, and their accounts from bad actors.
BONUS #499 A Scammer Has a Picture of My House?!
Channel: Pleasant Green
Brand: Aura
Views: 219,694
And Veritasium‘s video isn’t too far off our bonus vid, where career scambuster Pleasant Green takes a look at a scary message you could soon receive. It goes like this: Someone emails you a photo of your house and says they installed spyware on your computer or phone that recorded you doing “filthy” things. If you don’t get in contact with them and pay them what they demand, they’ll send that video to all of your contacts. This is, of course, B.S., and Pleasant Green goes into why people should simply ignore these messages. His video is (appropriately) sponsored by Aura, a cybersecurity company that protects users’ identities, financial info, and more.
…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
