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Five of the top ten channels in this week’s Global Top 50 got to their current stature by appealing to young children. Whether through YouTube Shorts or hour-long uploads, those channels have found the secret to social video success.
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Meanwhile, all across the chart, channels are taking their own paths to the top. Here are some details:
The Top 5
🥇 Anaya Kandhal is beginning September the same way she ended August: With a rush of viewership on YouTube. The indisputable #1 chart topper throughout the spring and summer of 2024 is looking to continue her hot streak into the next season. Young Anaya may not operate her channel on her own, but along with her parents, she managed to collect 833.9 million weekly views during the first full week of September. That number represents a 10% week-over-week bump; how high can Anaya’s viewership soar?
🥈T-Series is up next in the Global Top 50. India’s top record label (at least according to its self-description) has maintained its status as YouTube’s all-time most-watched channel by putting together an unbroken string of top-three finishes in our charts. If T-Series is in the ranking, you can usually find it close to the #1 position, even if it lost YouTube’s subscriber crown to MrBeast earlier this year. With 773.7 million weekly views, T-Series pushed its lifetime total above 265 billion views on its primary YouTube hub.
🥉 KIMPRO dropped from second place to third in the Global Top 50. South Korea’s leading distribution of viral Shorts may have slipped a spot, but don’t think for a second that it’s losing its luster. It still commands a massive audience of more than 55 million subscribers, and it is one of four channels that earned at least 700 million views during the week that was. When all was said at done, KIMPRO topped out at 744.4 million weekly views during our most recent seven-day measurement period.
🌟 Toys and Colors finished fourth in the Global Top 50 for the third week in a row. The family-oriented channel, which is affiliated with the media and content company pocket.watch, has emerged as one of the most consistent producers of agreeable, kid-friendly videos on YouTube. Its young audience was out in full force during the first week of September. That’s when Toys and Colors picked up 703.6 million weekly views, which was 20% more traffic than the amount it hauled in during the previous seven-day stretch.
✨ J House jr. rounds out this week’s global top five. The family hub moved up two spots after notching 588.8 million weekly views, most of which came on Shorts.
Top Gainers
Spain has a representative in this week’s Global Top 50, and she is occupying the very last spot in the chart. Celia Reina is a short-form star who has experienced multiplatform success, and based on her latest uploads, she may be in line for an even bigger glow-up.
Reina, like many of the individual creators who crack the Global Top 50, has translated her success on TikTok into a productive operation on YouTube Shorts. 42 of her Shorts have earned at least ten million views, and that traffic allowed her to keep up with the torrid pace of this week’s Top 50 entrants. Reina collected 229.5 million weekly views to slide into the 50th and final spot in the ranking. She increased her YouTube viewership by 37% week-over-week.
Many of Reina’s top-performing videos feature the sort of silliness that often appears among the top creator-driven channels. In other uploads, she focuses on family topics. That is a pretty good strategy on YouTube Shorts, where kid-friendly channels typically get more views than any others. Whether she’s trolling her mother-in-law or showing love to her partner and dog, Reina makes sure to put family first.
https://www.youtube.com/shorts/pyJT_OAkSQQ
Reina’s family is about to get even bigger. In one of her most recent Shorts uploads, she revealed that she and her partner are expecting their first child. That change might make her even more popular on YouTube Shorts, so don’t be surprised if Reina gives Spain a regular presence in the Global Top 50.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 13
- India: 12
- Hong Kong: 4
- Canada: 3
- Brazil, Indonesia, Pakistan, and Vietnam: 2
- Austria, Bangladesh, Belgium, China, El Salvador, Kazakhstan, Moldova, Puerto Rico, South Korea, and Spain: 1
This week, 31 channels in the Top 50 are primarily active on YouTube Shorts.
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