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The ongoing unrest in Bangladesh led to a new #1 in our previous Top 50, and this week’s chart is marked by another change at the front.
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A YouTube Shorts stalwart is now the most watched channel in the world, at least on a seven-day basis. The top ten finishers in the chart all received at least 400 million weekly views.
The Top 5
🥇KIMPRO is back on top of the Global Top 50. The Korean Shorts hub made a big impression last summer when it strung together successive #1 finishes in our worldwide ranking. One year later, KIMPRO is still Korea’s top Shorts channel and its only representative in the Global Top 50. After claiming fourth place a week ago, KIMPRO moved up three spots thanks to a week-over-week increase of 18%. That bump brought it up to 697.9 million weekly views. Before the end of the month, KIMPRO is likely to surpass 45 billion lifetime views and 50 million total subscribers.
🥈Toys and Colors took the runner-up spot in the Global Top 50. By picking up 603.2 million weekly views, this U.S.-based kids’ hub pushed its lifetime total past 70 billion views. It was a big week for milestones at Toys and Colors HQ: The channel also became the ninth entrant in the current Global Top 50 to count at least 60 million subscribers. That’s what happens when you increase your viewership by 15% week-over-week (and move up three places in the process).
🥉J House jr. needed just seven days to move from just outside the global top five to third place in the ranking. Despite falling just short of the 600 million view mark, J House joined the kid-friendly content surge by increasing its traffic 15% week-over-week. That left it with 599.2 million weekly views, or about twice as many as the 27th-ranked channel in the Global Top 50. It’s safe to say YouTube’s most popular channels are bunched at the top of the chart, with a significant drop-off behind them.
🌟StarPlus gave India its highest-ranking representative in this week’s Global Top 50. The South Asian media company has been a regular factor in our charts ever since we began publishing them, but only rarely has it hauled in enough weekly traffic to become a factor in the upper echelon of the ranking. That changed this week, when StarPlus pulled in 492.4 million weekly views. That left a huge gap between the #3 and #4 spots in the chart, but fourth place is the highest finish for StarPlus during the 2024 calendar year.
✨Alan Chikin Chow rounds out this week’s global top five. The comedian, who has been one of the top creators on Shorts since the format’s inception, continued his strong run by adding 489.9 million views during the week that was.
Top Gainers
For the second summer in a row, soccer is having a moment on YouTube Shorts.
The reasoning behind that boom is pretty simple. The 2024 summer was a season of tournaments, with the European Champions, Copa America, and Olympic tournaments all kicking off between June and August. YouTube didn’t serve as an official broadcaster for those gauntlets, but its status as a second screen led to numerous opportunities for creators who possess technical skills on the pitch.
Belgium’s Celine Dept has become the most familiar face in the YouTube Shorts soccer content scene, but this week, another footy-inspired hub made its first-ever appearance in the Global Top 50. AG Soccer Team, a Russian organization with a cartoonish bear logo, is looking to capitalize in the same way Dept has.
Despite the name of the AG Soccer Team channel, its members’ main passion is not football: It’s challenges. On the way to the stadium, they do challenges. During training, they do challenges. And when it’s time to relax afterward? You guessed it, challenges. There’s no competition these athletes won’t take on — I guess that shouldn’t surprise anyone who has spent time with a soccer player on match day.
In our latest Global Top 50, AG Soccer Team moved from 77th place up to 49th, riding a 21% week-over-week increase. Thanks to that bump, AG finished the week with 238.7 million weekly views, which brought its lifetime tally within a stone’s throw of eight billion.
There’s one challenge, however, that these team members have yet to complete. They’ll impress the entire YouTube Shorts community if they can catch Queen Celine to become the format’s most-watched creators. The Russian national team has never beaten Belgium in an official match, but this group of Russians could be on their way to an (unofficial) victory.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 14
- India: 11
- Hong Kong: 7
- Canada, Pakistan, and Russia: 2
- Bangladesh, Belgium, Brazil, El Salvador, France, Indonesia, Moldova, Singapore, South Korea, United Arab Emirates, United Kingdom, and Vietnam: 1
This week, 33 channels in the Top 50 are primarily active on YouTube Shorts.
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