[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
The upper echelon of this week’s U.S. Top 50 includes a mix of stalwarts and newcomers. A familiar face is on top of the ranking, while the channel in fourth has reached its all-time high-water mark.
All of the top five channels in the chart notched at least 400 million weekly views.
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Chart Toppers
MaviGadget held onto the #1 spot it earned a week ago. The short-form channel dominated YouTube’s vertical video hub with Shorts that depict the mechanical processes of the modern world. That type of content has universal appeal, so tool-oriented videos have become common, even among U.S.-based channels. MaviGadget is the undisputed king of that category. Its Shorts library picked up 561.9 million weekly views during the first week of July. With that total, it was able to re-run the first-place finish it earned at the end of June.
In a change of pace, the highest-ranking U.S.-based creator in this week’s Top 50 isn’t MrBeast. Instead, it’s Alan Chikin Chow, the funnyman who has mastered the art of short-form comedy. Chow’s array of yuks has made him a standout on YouTube Shorts since the format’s inception, and he only seems to be gaining steam as he picks up more experience. During our most recent seven-day measurement period, Chow added 529.4 million weekly views on his primary YouTube channel. That was good for a 20% week-over-week bump that pushed him from fifth in the ranking up to second.
MrBeast is the second-best individual creator in this week’s U.S. Top 50, but he’s not far behind Alan Chikin Chow. He experienced an 11% week-over-week bump of his own, which brought his seven-day total up to 494.9 million weekly views. That sum was high to push Jimmy Donaldson‘s primary hub from fourth place up to third. Perhaps next week he’ll return to the #1 spot, but even if he doesn’t, MrBeast can still rest on his YouTube records. Donaldson’s primary YouTube hub is the most-subscribed channel on the platform.
Super Beauty Team is the newcomer in this week’s U.S. top five. Like most of the current chart toppers, this upstart channel is a short-form hub that has grown its traffic exponentially in recent weeks. The 474.1 million weekly views the channel took in at the start of July is a testament to its growing audience. That number was 20% higher than Super Beauty Team’s previous seven-day aggregate, and as a result, it moved up two spots to break into the top five and top out in fourth place. Next week, Super Beauty Team will surpass two billion lifetime views.
Toys and Colors rounds out this week’s U.S. top five. The long-time favorite among YouTube’s youngest viewers continued its strong run by collecting 430.5 million weekly views.
Top Gainers
Two of the top food creators in the U.S. are actually Italian. The hosts of the Lionfield channel have become Top 50 stalwarts by delivering unhinged reactions to sloppy versions of classic Italian dishes.
The hosts of Lionfield, Matteo Salvatori and Emiliano Santoro, are childhood friends who originally hailed from the town of Campoleonea (hence the name of their channel, which is the English translation of their hometown). But their videos have less to do with geography and more to do with food — and their most popular content features the English language, not Italian.
Though Lionfield’s English videos have international appeal, the duo adds Italian flair with wild gesticulations and histrionic reactions to poorly-made dishes. The most outstanding food Lionfield reacts to gets “approved,” but failures receive “the cross” in order to purge bad vibes. Among the most-watched Lionfield Shorts, negative takes seem to outnumber praiseful videos.
The hosts of Lionfield may hate it when home cooks break spaghetti in half, but there’s no denying that “ragebait” videos deliver big numbers for both the original creators and the reactors who express their disgust. That trend did well for Lionfield this week, as the channel moved up to 18th place during the first week of July. The multilingual outfit collected 217 million weekly views, which was good for a week-over-week bump of 37%.
Whether you approve of ragebait or believe it deserves the cross, its results are undeniable. Anger and disappointment sell well, and no one knows that better than the lifelong friends behind Lionfield.
Channel Distribution
This week, there are 38 YouTube Shorts channels in the U.S. Top 50.
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