[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Shorts continue to dominate the U.S. Top 50 this week. 42 channels in the list upload a majority of their videos in YouTube’s less-than-60-seconds vertical video format. Let’s get to it.
Chart Toppers
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MaviGadget climbed back up to the #1 spot in the U.S. this week. The Chicago-based online storefront that’s a spiritual successor to Hammacher Schlemmer and home for all oddball things tech jumped up 8% in its weekly views, hitting nearly 523.5 million.
In second place is J House jr. Despite a 18% week-over-week decrease in views, the family-friendly Shorts channel definitely plays in the content category defined by elementary-school-aged hijinx, but some videos also hearken back to an earlier version of family YouTube, when kids would discover and play with toys with their parents in front of a camera. Whatever the exact blend of programming is, it appears to be working. J House jr. ended the week with more than 463.8 million views.
A family-friendly stalwart of these charts is up next in third. Toys and Colors continues to put up big numbers with 462.4 million views in the week. Shorts certainly helps the channel achieve them, but it’s not what they’re all about. The view counts for Toys and Colors’ long-form content has seen a major uptick in the last year. Back in July 2023 the average long video received 1.8 million views. Now it’s up to 6.5 million.
MrBeast dropped a slot to #4 this week. The most-watched and most-subscribed individual American creator on YouTube peaked out in terms of weekly view count earlier in June with more than 1.3 billion views. But that was thanks to a comparatively prolific output of two Shorts and one Long video the week prior. By comparison, channel’s output has only been two videos from June 2 through June 29. That makes its 446.9 million weekly views kinda incredible.
And rounding out the Top 5 is Alan Chikin Chow. The bonafide short-form star recently signed with talent agency CAA, but his long-form content gets views, too. I Survived The World’s Most EVIL Teacher has over 13 million views in three weeks and helped Chow’s channel score nearly 443 million weekly views.
Top Gainers
Kika Kim was born to Korean parents in Uzbekistan in 1999. She quickly moved to Kazakhstan, where she spent the majority of her life before recently heading to Los Angeles. Her content used to include foreign-language mukbangs and eastern European vlogs, but now it’s English-language, lo-fi, slice-of-life-in-California vlogs combined with cutesy, comical shorts.
Those cutesy comical shorts have rocketed Kim’s channel up 54% in weekly views to top out 134.1 million on the week and the #39 spot in the U.S. chart.
Given her background, you might be wondering if her channel should be on the U.S. chart at all. It’s a good question? Should we define the U.S. Top 50 by where the creator was born, where they live now, what language their videos are in, a combination of the above, or something else entirely?
Billboard, for instance, defines a U.S. artist based on their place of origin and primary market of activity. Specifically, an artist is considered a U.S. artist if they are primarily based in the United States and their music is largely produced and marketed within the country.
Should those be the parameters here too? Let us know what you think.
Channel Distribution
This week, there are 42 YouTube Shorts channels in the U.S. Top 50.
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