[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
This week in the U.S. Top 50, there are two distinct categories: There’s the #1 channel in the ranking, and then there’s everyone else.
Even if every other channel in the Top 50 were to double its weekly YouTube traffic, none of them would have enough viewership to catch this week’s chart-topper. The U.S.-based channel that outpaced the field during the first week of June also outpaced all competition in our Global Top 50.
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Chart Toppers
Let’s pull out some key stats from MrBeast‘s extraordinary week. Jimmy Donaldson now has more than 270 million subscribers on his primary YouTube channel, making him the most-subscribed draw on YouTube. He reached that mark after getting more subscribers in a single week than he ever has, and that surge brought him a viewership boom as well. He got 1.31 billion weekly views, which was the highest seven-day total of the year. That sum translates to 187.1 million views per day (which would rank 20th in this week’s ranking) and 2,166 views per second.
There’s a different channel in front of MaviGadget this week, but the Shorts hub is occupying the #2 spot for the second week in a row. With vertical videos that depict mechanical processes, Mavi Gadget has now collected more than 27 billion lifetime views on its primary YouTube channel. Its subscriber count has also passed another milestone by reaching 30 million. MaviGadget accumulated a big chunk of its stats during the first week of June, when it brought in 597.5 million weekly views. That was 12% more hits than it earned the previous week.
Top Gainers
It’s been over a year since Alexey “Boom” Gerasimov burst onto the scene with animated videos that depict long-necked heads that ride around in toilet bowls. Perhaps that sentence would have sounded absurd in 2022, but at this point, anyone who hangs around with a Gen Alpha-age kid is probably familiar with Skibidi Toilet, the iconic meme that has come to define an entire era of internet culture.
Once Gerasimov burst onto the scene on his DaFuq!?Boom! channel, it didn’t take long before he ascended to unprecedented heights in our Tubefilter charts. Boom’s YouTube traffic has cooled off a bit since his breakout, but he still has big plans. Bonkers Toys and Invisible Narratives recently revealed that they plan to roll out a line of Skibidi Toilet products in U.S. retail locations this fall.
With that upcoming launch in mind, let’s check in on Boom and see how he’s adapting to YouTube fame. The DaFuq!?Boom! channel rounded out the U.S. Top 50 this week with 114.5 million weekly views. While that total was not high enough to keep pace with the current chart leaders, it was good for a 74% week-over-week boost. Boom’s videos now reach more than 41 million subscribers, giving him a larger captive audience than longtime chart stalwarts like Nick DiGiovanni and YoesIan.
The interesting development on Boom’s channel, as far as I’m concerned, is the creator’s subtle shift toward long-form content. His rise was very much informed by Shorts (and YouTube’s major investment in the format), but he is also telling the story of his toilet-bound characters through drawn-out, narrative pieces.
Some episodes of Skibidi Toilet have gained more than 100 million views on their own, and Boom’s compilations are soaring even higher. The most-watched long-form clip on his channel is closing in on 150 million views.
So even though Boom is not ranked as highly in our charts as he once was, he is still a major cultural force. The launch of the Skibidi toy line should give him another boost, so look for him to reascend the rankings once fall rolls around.
Channel Distribution
This week, there are 38 YouTube Shorts channels in the U.S. Top 50.
