[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Anyone who studies this week’s U.S. Top 50 will notice that there are a few different ways to make a run to the top of the charts.
Some channels ascend our rankings by working within tried-and-true categories like gaming and family content. Others advance by glomming onto the hottest trends on YouTube Shorts.
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Chart Toppers
And then there’s MrBeast, who has taken a unique path to chart-topping glory. There are only a handful of individual creators in the U.S. Top 50 (aside from the kidfluencers, that is), and Jimmy Donaldson has outranked them all by blending multiple formats on his primary YouTube channel. Even though he didn’t put out a new long-form video during the final full week of May, Donaldson finished #1 in our all-American chart thanks to the 727.2 million weekly views he pulled in on his primary YouTube channel.
Last week’s #1 bounced down to the second spot to make room for MrBeast at the top of the chart. MaviGadget is an all-star on YouTube Shorts, where it gets more views week in and week out than any other U.S.-based channel. Though it barely got within 200 million views of MrBeast this week, MaviGadget still stayed ahead of the field by collecting 542 million weekly views. With that total added in, MaviGadget now has more than 26 billion lifetime YouTube views. That would be more impressive if MrBeast didn’t count nearly twice as many.
The third-place finisher in the U.S. Top 50 surged forward eight spots after more than doubling his YouTube traffic week-over-week. The creator who made that charge isn’t a kidfluencer; he’s global pop superstar Jason Derulo. The man who released hits like ‘Ridin’ Solo’ more than a decade ago has experienced a career renaissance thanks to YouTube Shorts. By identifying and riffing on the format’s biggest trends, Derulo received 541.3 million weekly views, which put him just behind MaviGadget in our ranking of U.S.-based hubs.
Toys and Colors is in fourth place in the U.S. Top 50. It is the highest-ranking channel among those that appeal to YouTube’s youngest viewers. Thanks to a vast library of videos that cater to the preschool-age crowd, Toys and Colors pulled in 461.7 million weekly views. The pocket.watch-affiliated channel also pulled its subscriber count above 56 million and increased its traffic by 12% week-over-week. Despite those gains, Toys and Colors actually dropped one spot from our previous ranking. Jason Derulo’s upswing was simply too great.
J House jr. rounds out this week’s U.S. top five. The family channel, which operates primarily on YouTube Shorts, brought in 393.2 million weekly views, which allowed it to move up three spots from its previous ranking of #8.
Top Gainers
Did you know that artists other than Taylor Swift can leverage short-form video to push themselves up the charts? The Tortured Poets Department has gotten a lot of the music-related headlines this spring, but Taylor is not the only singer-songwriter with a new album out, and Billie Eilish is reminding us that she’s a powerful pop force as well.
Eilish’s third studio album, Hit Me Hard and Soft, arrived on May 17. The 22-year-old artist then got to work on a promotional campaign that brought her new music across multiple platforms. On YouTube, Eilish has filled her official channel with a smattering of live performances and associated Shorts.
One of the highlights from Hit Me Hard and Soft is the music video for the track “Lunch.” The official clip for the song has collected more than 21 million views, and that doesn’t count any of the traffic on adjacent short-form content.
Thanks to the attention her new album has received, Eilish has become the second-highest ranking musician in the U.S. Top 50. But this is far from a Jason Derulo situation: Rather than becoming a glorified meme account, Eilish’s YouTube channel is a testament to her impeccable artistry. Maybe that’s why it earned 316.7 million weekly views, which was nearly double the total it hauled in during our previous seven-day measurement period.
Billie Eilish is now in 8th place in the U.S. Top 50, and if Hit Me Hard and Soft continues to, well, hit, its driving force could even crack the top five. So while TikTok may have used Eilish’s new album as an opportunity to test a new feature, YouTube is still an important platform for the “Lunch” lady, and this week’s number show us why.
Channel Distribution
This week, there are 37 YouTube Shorts channels in the U.S. Top 50.
