[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
This week, if you look at the top five channels in the U.S. Top 50, you’ll see some faces smiling back at you. That’s a bit unusual, since brands (particularly those providing content for kids) have typically outranked creators in our all-American rankings.
So who are the creators sitting atop the charts? They’re a mix of familiar faces and comparatively recent arrivals in the Top 50.
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Chart Toppers
Before we talk creators, let’s discuss the brand that outranked all other U.S.-based YouTube channels during the second week of May. MaviGadget returned to the top of the chart by collecting 476.3 million weekly views, which was good enough to earn a #1 finish. MaviGadget actually lost 14% of its traffic week-over-week, but the machinery-focused hub moved up one spot as the channel above it experienced a steeper decline. The top of the charts is common territory for MaviGadget, which has earned top-five finishes in the monthly charts we’ve published this year.
MrBeast was #1 in the U.S. Top 50 a week ago, but he dropped back to the #2 spot after seeing his YouTube traffic go down by 27% week-over-week. That dip isn’t too much of a surprise, since there was only one new long-form video on the MrBeast channel last week, and it arrived on the final day of our measurement period. Even without the typical MrBeast spectacles, Jimmy Donaldson’s fans still delivered 382.4 million weekly views, with much of that traffic going to the creator’s short-form library.
Toys and Colors is ranked third in the U.S. Top 50. The all-ages hub, like the two channels above it, has plenty of experience in the #1 spot. It nearly returned to that high point during the second week of May, when it amassed 353.8 million weekly views. That total, which was good for a week-over-week uptick of 17%, was strong enough to increase Toys and Colors’ chart position by three spots. If this week’s chart trends hold over the next seven days, Toys and Colors will return to the pole position in the U.S. Top 50.
The next individual creator in our all-American ranking is Zack D. Films. Zack is a Shorts creator who combines viral content with his own narration in a blend reminiscent of other chart-toppers like Dylan Anderson. Zack’s spin on that formula has made him one of the most successful U.S.-based Shorts creators of 2024. During the second week of May, he brought his lifetime YouTube viewership above 12 billion by adding 291.4 million weekly views. The channels above Zack D. in the rankings have higher lifetime totals, but they’ve been around for longer. This creator is on the up and up.
Another Zach (albeit with a different spelling) rounds out this week’s U.S. top five. Special effects master Zach King continued his strong run on YouTube Shorts by recording 289.1 million views during the week that was.
Top Gainers
This week, the pop culture conversation has been dominated by a pair of hip-hop icons: Kendrick Lamar and Drake. The two rappers are engaged in a bitter feud that has included nearly a dozen diss tracks and countless bold accusations. K-Dot and Drizzy stans will tell you that their faves won the rap war, but the YouTube data shows a clear and decisive winner: Yup, it’s Kendrick.
A week after he placed outside of our ranking, Kendrick rode the power of his beef to a 29th-place finish in the U.S. Top 50. The Grammy and Pulitzer Prize winner more than doubled his YouTube traffic week-over-week, reaching a total of 146.8 million weekly views.
Kendrick‘s three biggest diss tracks — “Euphoria,” “Meet the Grahams,” and “Not Like Us” — all contributed to his big week, as they have all received at least 20 million YouTube views to date. The clear standout, at least from a viewership standpoint, is “Not Like Us”. The DJ Mustard-produced club banger is filled with allusions to the pedophilia allegations that have chased Drake; it has earned more than 39 million views so far.
Kendrick’s win was also a win for the creators who have followed his feud with Drake. Both artists released all copyright claims on their respective diss tracks, which allowed commentators to monetize their reactions to the conflict.
As for Drake? Kendrick’s Canadian rival didn’t crack the U.S. Top 50 this week, but he did earn one ignominious distinction. His final diss track, “The Heart Part 6,” has now been disliked more than one million times on YouTube.
Channel Distribution
This week, there are 40 YouTube Shorts channels in the U.S. Top 50.
