Kajabi is helping its users harness the power of generative AI. The company that describes itself as “the best place for creators to make money” has officially launched its Creator Studio, which now features an integration with the content creation tool Adobe Express.
Creator Studio lets its users build multimedia campaigns out of individual pieces of content. The AI-powered tool can be used to ideate social posts, blog posts, email campaigns, and more. Kajabi sees its Creator Studio as a helpful asset for those who are just beginning their creator careers. The tool is designed to reduce the amount of time spent on tasks like distribution and business development. Even without formal editing skills, Creator Studio users can maximize the impact and reach of their content.
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Additional editing options are available through Creator Studio’s Adobe Express integration. The all-in-one tool helps creators reformat their videos for distribution across formats like Shorts, Instagram Stories, and image-based posts. Kajabi creators can now cut, crop, and trim videos while adding in royalty-free audio from the Adobe Stock library.
Kajabi launched Creator Studio in beta in May 2023 and has seen promising early results. In a press release, the social commerce company said that Creator Studio users have published over 50,000 pieces of content and reduced their time spent on content creation by over 90%.
Author, speaker, and podcaster Graham Cochrane was one of those early users. “Creator Studio is a game-changer for creators,” he said in a statement. “Its user-friendly features have reduced my workload and significantly simplified my content creation efforts. On top of that, it’s allowed me to get more mileage out of my existing content. The time I’ve saved with Creator Studio is now being used to build out my long-term strategy and accelerate my business growth.”
Cochrane’s opinions are backed up by Kajabi’s State of Creators report, which included some findings related to generative AI. The study found that creators who make at least six figures used AI tools twice as often as lower-earning creators, and 73% of the high earners said that they expect to save over 26 hours per week by applying generative AI solutions.
In total, Kajabi has paid out more than $6 billion to its community of creators. Those users have employed Kajabi’s tools to connect with a combined audience of 85 million consumers.
