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The top five channels in this week’s Global Top 50 include one hub with nearly 250 billion lifetime YouTube views and another with less than three million lifetime YouTube views. They are united by their weekly viewership, which outpaced the other chart entrants.
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Here are some more details about the cross-continental quintet that leads our latest Global Top 50:
Chart Toppers
T-Series is back on top. During February, the Indian record label mostly played second fiddle, accruing three consecutive second-place finishes. But a new month has brought new fortunes to T-Series. The all-time YouTube leader in both views and subscribers ascended to #1 in the Global Top 50 after claiming 695.4 million weekly views. T-Series’ March could still get even better, as it is projected to become the first YouTube channel with 250 billion lifetime views before the end of the month. This is the second month in a row that has started with a T-Series #1 finish — will that trend continue into April?
The channel that pipped T-Series to rank first in the previous two Global Top 50 rankings now sits in second place. MaviGadget has been one of the biggest draws on YouTube Shorts in the 2024 calendar year, and it continued its success during the first week of March. Though the short-form hub is no longer leading our worldwide chart, it is sitting in second place after picking up 634.5 million weekly views. As we’ve come to expect, there are a lot of Shorts viewers who are interested in machinery, inventions, and technology.
Another former #1 finisher is up next in this week’s Global Top 50. KIMPRO has established itself as one of the most-watched channels in South Korea by showing off dance moves and developing humorous-yet-fashionable characters on Shorts. Led by its focus on vertical video, KIMPRO had a big week over our latest seven-day measurement period, when it increased its traffic by 41% week-over-week and moved from eighth place in the Global Top 50 up to third. Threes are wild for KIMPRO this week: In addition to its #3 finish, it has 33 million subscribers and 33 billion lifetime views.
These days, the hottest channel on YouTube Shorts is Rainbow Friends Fans. By invoking the name of a popular Roblox game, this ascendant hub has become a popular destination among Gen Alpha viewers. Its videos don’t always reference the titular game, but they generally dispense the sort of wacky, outlandish humor that generates laughs among YouTube’s youngest viewers. With that approach, Rainbow Friends Fans increased its traffic by 56% week-over-week and moved from 17th place in the Global Top 50 up to fourth.
Anaya Kandhal rounds out this week’s global top five. The short-form hub, which depicts the adventures of the titular Indian youngster, added 482.8 million views during the week that was.
Top Gainers
A high-flying channel from the U.K. is beginning to harness the power of YouTube Shorts. The freerunning collective known as Storror made a name for itself with long-form YouTube videos that depict stunts, flips, and urban parkour routines.
Storror’s success on YouTube — where it counts nearly ten million subscribers — has opened up opportunities in the worlds of film and video games. In recent months, however, the group has taken advantage of a different opportunity: It is starting to appeal to the large community of acrobatics enthusiasts who watch videos on YouTube Shorts.
Before 2023, Storror had only uploaded a handful of Shorts on its official YouTube channel. It increased its activity on that format last year and has continued to dip its toes into the world of short-form filmmaking. Storror has only uploaded six Shorts since the start of the 2024 calendar year, but two of those clips have gone viral, pulling in more than 100 million views apiece.
Storror’s increased activity on Shorts puts it in the company of other channels that have attracted millions of viewers by sharing brief snippets of their gravity-defying stunts. Two high flyers from Canada, Matt Larose and Nick Pro, made big moves in our Global Top 50 last year, when they made literal big moves in real life.
Like those two Canadians, the lads from Storror are turning a lot of heads with their short-form freerunning content. They picked up 253.4 million weekly views during the first week of March, which put them in 33rd place in the Global Top 50. That’s a good landing spot for a crew that knows a thing or two about big jumps, and if Storror keeps uploading to Shorts, I’d expect it to keep moving up the Top 50 ladder.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 13 channels in the Top 50.
- United States: 12 channels in the Top 50.
- Pakistan and Russia: 3 channels in the Top 50.
- Canada, South Korea, and United Arab Emirates: 2 channels in the Top 50.
- Bangladesh, Belgium, Belize, Brazil, China, El Salvador, Germany, Hong Kong, Japan, Netherlands, Ukraine, United Kingdom, and Vietnam: 1 channel each in the Top 50.
This week, 33 channels in the Top 50 are primarily active on YouTube Shorts.
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