[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The four leading channels in this month’s U.S. Top 100 all enjoyed month-over-month viewership gains of at least 8%. The #1 channel accounted for the smallest of those increases, but it still retained the top spot nonetheless.
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Read on to glean some insights about the most notable trends in a month dominated by short-form tastemakers.
Chart Toppers
The only U.S.-based YouTube channel to add at least two billion monthly views during September 2023 belongs to MrBeast. The spectacular content destination run by Jimmy Donaldson posted a second-straight #1 finish in the U.S. Top 100 by earning a little more than two billion monthly views. Many of those views came on the long-form videos MrBeast is famous for, but YouTube’s biggest individual creator also attracts a massive audience to his growing library of short-form content. It’s hard to imagine any other U.S.-based channel matching MrBeast’s pace in October.
Dylan Anderson eked out a runner-up finish in the latest U.S. Top 100. Like MrBeast, Anderson is an individual creator who pays close attention to the defining trends and themes on YouTube Shorts. His activity on YouTube Shorts allowed him to collect 1.56 billion monthly views, which was just enough traffic to secure the #2 spot. Anderson’s videos often highlight inspiring journeys; he’s been on his own adventure as he’s rocketed up our charts over the past two years.
At the start of September, Toys and Colors needed approximately 1.55 billion monthly views to eclipse 50 billion lifetime views on YouTube. That ended up being the exact amount of traffic Toys and Colors received throughout the ninth month. The kid-friendly hub has long been one of YouTube’s top family destinations, and the decision to embrace YouTube Shorts has only made it more popular. No other channel focused on children’s entertainment cracked the U.S. top five in our most recent monthly ranking.
ViralHog may not explicitly brand itself as a kid-friendly hub, but it makes its money by latching onto one of the other dominant trends in the short-form world: Aggregation. By amassing clips from across the internet and collecting them in a single location, ViralHog has expanded its own channel are hauled in millions of views per week. When you add up all of its traffic, the result is 1.46 billion monthly views. As ViralHog looks to follow up that strong September, it can reach into an ever-expanding pool of viral sensations on YouTube Shorts.
Speaking of viral Shorts clips, DaFuq!?Boom! rounded out the U.S. Top 100 during the month of September. The channel known for spreading the “skibidi toilet” added 1.37 billion views during the month that was.
Top Gainers
As we discussed above, content aggregators like ViralHog currently rank among the most-watched YouTube Shorts channels. Even within that genre, there are now subcategories occupied by dozens of like-minded clip collectors.
John Casterline has a simple formula for his videos: He reacts to other clips while sitting in a dark room. As he looks to refine his process, his audience has made their desires clear. They want to see his reactions to “fail” videos more than anything else.
In particular, Casterline loves to call out creators who doctor images in hopes of making their exploits seem more notable or praiseworthy. Those fraudsters may be able to fool the general public, but they can get past Casterline’s B.S. meter. The Florida-born creator has debunking down to a science. He starts recording, quickly points out suspicious bits of editing, and then stops recording. It’s as efficient as it is damning.
Casterline’s “editing fail” videos are part of a long tradition of content callouts on YouTube. Legends like Captain Disillusion stuck it to the cheaters of YouTube by exhaustively detailing editing slip-ups within viral videos. Casterline’s style isn’t so comprehensive, but his quick-hitting breakdowns add a touch of humor while also adapting Captain Disillusion’s approach for the Shorts audience.
And sure enough, said Shorts audience is eating it up. Casterline just put together his best month ever on YouTube by pulling in 391.1 million monthly views. That was a big enough total to push him up to the #63 spot in the U.S. Top 100. It’s a huge bump for Casterline, who is making moves on YouTube after amassing 3.5 million followers on TikTok. He now has nearly two billion lifetime YouTube views and about three million subscribers. Those are solid totals — no debunking necessary.
Channel Distribution
This month, 83 channels in the Top 100 are primarily active on YouTube Shorts.
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