[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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At the current moment, virtually all of the channels in the U.S. Top 50 incorporate YouTube Shorts in some way, shape, or form. But the channels at the top of the chart are able to combine short-form and long-form traffic under one banner.
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The current #1 in the U.S. Top 50 has established himself as a multiformat all-star whose varied YouTube activity is leading him to record-setting territory.
Chart Toppers
MrBeast repeated as the #1 channel in the U.S. Top 50. The creator also known as Jimmy Donaldson is in a stratosphere of his own, as no other channels came with 200 million views of his weekly total at the start of October. By delivering his latest long-form upload while adding in supplementary Shorts, MrBeast earned 638.4 million weekly views. Donaldson’s primary YouTube home is the most-subscribed channel among the platform’s U.S.-based hub. It is also closing in on 35 billion lifetime views. Can anyone keep up with this videomaking juggernaut?
Toys and Colors is currently the closest channel to MrBeast in terms of weekly views. Like the channel it’s chasing, Toys and Colors combines long-form and short-form clips under a single umbrella to produce an impressive tally. By adding 410.1 million weekly views, the longtime chart stalwart surged past 50 billion lifetime views and established itself as the runner-up in the U.S. Top 50 chart.
Dylan Anderson ranked fourth in the U.S. Top 50 at the end of September, and as the calendar turned over to October, the YouTube Shorts creator moved up a spot to #3. With narrated videos that range from hilarious to inspirational, Anderson picked up 324.3 million weekly views, which brought his lifetime YouTube total above 17 billion. He also moved his subscriber count above nine million. For YouTube creators, those increases should be just as inspiring as the typical Dylan Anderson hit.
Like Nastya rode a ten-spot week-over-week bump to land in the #4 position in the U.S. Top 50. By depicting the titular child’s globetrotting adventures, the Like Nastya channel has become one of the most prominent family vlogs on YouTube. Its subscribers, who currently number 108 million, led the way as Nastya’s family picked up 322.6 million weekly views. That put the kidfluencer just short of Dylan Anderson, but a fourth-place finish is the best result she’s achieved in months.
_vector_ rounds out this week’s U.S. top five. The YouTube Shorts hub added 267.6 million million weekly views to squeak past sports journalist Omar Raja and claim the top spot.
Top Gainers
Speaking of Raja, both he and his employer carved out spots for themselves in this week’s U.S. Top 50. The founder of the Bleacher Report-owned House of Highlights brand now plies his trade over at ESPN. Since making that move, Raja has become a familiar face for sports fans who spend time on YouTube Shorts, and his employer is now taking a page out of his book. ESPN is utilizing its main YouTube hub as part of its Shorts strategy, and that change has the Worldwide Leader in Sports back in the U.S. Top 50.
ESPN ranked 43rd in our all-American chart after picking up 108.7 million weekly views during the first full week of October. The Disney-owned network enjoyed a week-over-week uptick of 17% while also pushing its subscriber count past ten million. Those are some championship numbers right there.
Long-form sports highlights still make up a significant portion of ESPN’s YouTube uploads, but the channel’s recent surge can be attributed to the same types of Shorts Raja posts: Brief, human interest stories set in the world of sports. Ever wanted to know what it’s like to be part of a pit crew during a stock car race? ESPN has provided that perspective, and the corresponding Short has picked up more than 130 million views to date.
https://youtube.com/watch?v=ipaBBr5Gy98
ESPN’s shifting strategy shows us that sports media organizations are adopting new approaches in the era of short-form content, NIL deals, and other seismic changes. Fans still care about dunks and home runs, but they also want to check out sweet dance moves and embrace the amateur side of sports. ESPN seems happy to oblige them.
Channel Distribution
This week, there are 41 YouTube Shorts channels in the U.S. Top 50.
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