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The #1 channel in our Global Top 100 averaged nearly 100 million views per day during the month of June.
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A few years ago, four million views per day was more than enough to crack our rankings. That benchmark keeps moving higher and higher as YouTube Shorts grows bigger and bigger.
DaFuq!?Boom! is the perfect representative of the current state of our charts. By getting 2.9 billion views in a single month, the short-form hub established itself in territory that only a few channels have ever reached. Compared to those hubs, DaFuq!?Boom! is quite unusual. Its videos of long-necked characters coming out of toilets regularly achieve nine-digit view counts on YouTube. Once upon a time, it was noteworthy if a single video soared that high. In the age of Shorts, extraordinary traffic has become the norm.
KIMPRO has also benefitted from the YouTube Shorts gold rush. The highest-charting channel in Korea reached the #2 spot in our Global Top 100 after picking up 2.7 billion monthly views. Though KIMPRO was once famed for its content on TikTok, its audience on YouTube Shorts is now far bigger than anything it has achieved on that other short-form app. With a couple more months at this rate, KIMPRO will reach 20 million subscribers. Now that’s what I call sigma girl behavior.
T-Series continued its long-running streak of top-three finishes by registering the third-most YouTube views during the month of June. The Indian record label notched 2.49 billion monthly views to bring its YouTube-leading lifetime total up to 227.1 billion. That lifetime record won’t change hands anytime soon; the next-most-watched YouTube channel is sitting at 163 billion lifetime views.
Speaking of the channel with the second-most lifetime YouTube views, CoComelon – Nursery Rhymes is in fourth place in this month’s Global Top 100. Like T-Series, CoComelon is continuing to thrive by posting long-form videos, even as the online video zeitgeist shifts to short-form. Those kid-friendly clips earned CoComelon 2.3 billion views during the month that was. Even though channels like DaFuq!?Boom! are outpacing CoComelon in our charts, the Moonbug-owned hub remains the most-watched U.S.-based channel in YouTube history.
MaviGadget moved up 14 spots to round out this month’s global top five. The short-form hub snagged 2.08 billion monthly views by depicting all sorts of mechanical inventions.
June was the month of kid-friendly Minecraft animations. Three months after BigSchool popped onto our radar, it reached an all-time high ranking of 13th place in the Global Top 100. It was joined in the monthly ranking by several similar channels, including XDSchool (43rd place) and Baby Monster School (82nd).
The popularity of these channels is not in doubt, but there are still a lot of questions to ask about them. What are the elements that drive people to Minecraft-themed school videos? Is it the creepers? The relatable settings? The humor? I wanted to find some answers, so I dove into the comments of Baby Monster School videos.
One theory is that people love to hate. All of the most-liked comments on Baby Monster School’s most-watched video use the word “cringe.” Are these viewers suggesting the video is cringe, or is Baby Monster School the answer to cringe? Or am I the cringy one for thinking so deeply about these ridiculous, noisy, classroom-set clips?
The simplest solution is probably correct: Baby Monster School is referencing the most popular characters on Shorts, such as the “skibidi toilet” heads that appear on leading channels like DaFuq!?Boom! and others. The scholastic setting unites these characters to create a shared universe of bizarre memes.
No matter what’s driving Baby Monster School’s traffic, the channel’s growth is undeniable. It collected 729.6 million views during the month of June, nearly doubling its lifetime YouTube traffic in the process. Baby Monster School has needed only six months to get 1.8 billion views, so perhaps its strange Shorts Cinematic Universe really is the future of YouTube.
Here’s a breakdown of the Top 100 Most Viewed channels this month in terms of their countries of origin:
- United States: 31 channels in the Top 100.
- India: 26 channels in the Top 100.
- South Korea: 7 channels in the Top 100.
- Japan and Russia: 5 channels in the Top 100.
- Turkey, United Kingdom, and Vietnam: 3 channels in the Top 100.
- Canada and Pakistan: 2 channels in the Top 100.
- Argentina, El Salvador, Germany, Hong Kong, Indonesia, Italy, Latvia, Mexico, Moldova, Nepal, Netherlands, Taiwan, and United Arab Emirates: 1 channel each in the Top 50.
This month, 74 channels in the Top 100 are primarily active on YouTube Shorts.