A year after expanding into talent management, Wheelhouse DNA has announced a wave of new signings. The digital entertainment company’s Additive Creative Partners wing has partnered with eight prominent channels from TikTok and YouTube, including lifestyle creator Lauren Kettering (pictured above) and comedian Simba Jones.
Additive Creative reps its clients across all areas, including entertainment, content, and brand partnerships. Its new signees have already explored numerous opportunities across online and real-life platforms. TikToker Carrie Berk, for example, is a published author, while musical comedian Tom McGovern has appeared in off-Broadway productions.
With its latest wave of signings, Additive Creative is building on the momentum it established when it launched last April. One of its new partners is James Wright, the twin brother of former Hype House member (and early Additive Creative signee) Jack Wright.
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In addition to the aforementioned creators, Additive Creative has added TikTok interior design maven Clinton Avery Tharp to its roster. On the YouTube side of things, the Wheelhouse-affiliated management agency is working with the professional hypebeast known as Legit Tim as well as TKOR, which was known as The King Of Random when it was founded by the late science creator Grant Thompson. TKOR is now hosted by meteorologist Grace Dirig.
Michael Senzer, who runs day-to-day operations for Additive Creative, will represent Tharp, Sanchez-Vega, TKOR, and Dirig. Adden Laughlin will represent Kettering, Wright, Jones, Berk, and McGovern. Wheelhouse DNA Managing Director Fanny Baudry oversees the company’s talent management division.
“Additive Creative continues to curate an incredible talent roster of creators with unique points of view and a clear understanding of their audiences,” Baudry said in a statement. “We look forward to helping this diverse group of tastemakers develop, produce, distribute, and monetize content that moves culture forward.”
Beyond talent management, Wheelhouse DNA works alongside creators to offer a variety of services. Last July, it opened Wheelhouse on Sunset, a “social and creative hub for digital talent.”
