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The short-form creators keep on coming, but they can’t quite catch the top dog in our U.S. Top 100. During the month of March, a familiar channel dominated our all-American rankings.
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Up and down the Top 100, there are fascinating stories to tell. Here’s what you need to know:
Cocomelon – Nursery Rhymes is so dominant in the U.S. Top 100 that it would have still topped our monthly chat even if it had received one billion fewer views during the applicable measurement period. Only ten other channels had more monthly views than the difference between Cocomelon’s total and that of the #2 finisher. The kid-friendly hub’s final tally for March topped out at 2.6 billion monthly views, which was enough to make Cocomelon #1 in both our worldwide and U.S.-only rankings.
The only other U.S.-based channel to get at least 1.5 billion views during March belongs to Alan Chikin Chow. The short-form comedian was able to move up one spot in the U.S. Top 100 after ranking third in February. He clinched his second-place finish by increasing his traffic by 10% month-over-month. That brought him up to 1.6 billion monthly views. Since his subscriber count continues to rise, he could eclipse that mammoth total — but we’ll have to wait until the end of April to find out.
Last month’s U.S. runner-up fell down to third thanks to Alan Chikin Chow’s big gains. Kids Diana Show wound up just short of the 1.5 billion mark, with 1.49 billion monthly views. The Floridian family vlog can still claim runner-up status in terms of lifetime YouTube viewership. Cocomelon is the only U.S.-based channel that has collected more hits than the 90.2 billion lifetime viewership sum on the main Kids Diana channel.
The biggest surprise in this month’s U.S. top five is BigSchool. The short-form channel burst into our rankings at the start of March, and it’s remained near the top of the American pack ever since. BigSchool’s collection of pop culture-inflected animations generated 1.4 billion monthly views in our latest count. That was good enough to reach the #4 spot in the U.S. Top 100. Here’s hoping it will be able to maintain that momentum once school gets out for summer.
Dylan Anderson rounds out this month’s U.S. top five. With a mix of inspiring, funny, and exciting short-form clips, Anderson was able to pick up 1.2 billion views during the month that was.
Anyone who decides to upload videos on YouTube Shorts must answer one important question: To speak, or not to speak?
There are advantages to both the silent and chatty approaches. Creators who keep their lips sealed may find it easier to appeal to viewers around the world, since there will be no language barrier in the way. But chart standouts like Dylan Anderson have shown that it’s possible to tell a strong short-form story by combining video and narration.
Sambucha seems to land somewhere in the middle. The rising YouTube Shorts star does speak, but the words in his most-popular Shorts don’t exactly qualify as narration. Rather, he is reacting to wordless videos with quick-hitting commentary.
Videos like these can capture international traffic, since viewers can follow the images even if they can’t understand Sambucha’s chatter. But the 26-year-old New Jersey native is able to make a big impact among English speakers by leading his audience through the videos he dissects.
Sambucha seems to have the best of both worlds. That’s probably why he collected 501.8 billion monthly views in March and moved up to 37th place in the U.S. Top 100. He may have an alternative theory for his success, and if he does, we’d love to hear him explain it.
This month, 72 channels in the Top 100 are primarily active on YouTube Shorts.