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That creator managed a runner-up finish in our American ranking, but even he could not catch the kid-friendly juggernaut that continues to pace the field both at home and abroad. Read on for more:
Cocomelon – Nursery Rhymes is #1 in both our Global Top 50 and our U.S. Top 50 this week. The California-based channel, which is under the banner of London-based company Moonbug, got 635.6 million views during the week that was. If Cocomelon keeps up its current pace, it will soon have twice as much viewership as the next-most watched U.S.-based channel. It barely missed that milestone this week, falling about 11 million views short.
MrBeast was the creator who stopped Cocomelon from doubling up the field. The North Carolina-based star released two videos on his primary channel during a seven-day span. That fast-paced schedule is unusual for the man born Jimmy Donaldson, who is known as a perfectionist. His fans, however, loved his flurry of activity. They brought 323.6 million weekly views to his primary YouTube channel, pushing him from seventh place in the U.S. Top 50 up to second.
The following three channels in the U.S. Top 50 all experienced strong week-over-week gains. Kids Diana Show found itself in fifth place in last week’s chart, but the family vlog was able to surge into third after picking up 321.8 million weekly views. Those hits pushed the family vlog past 85 billion lifetime views. That puts Diana just behind another kidfluencer, Like Nastya, who has 86 billion lifetime views (and ranked 23rd in the U.S. Top 50 this week.)
The highest-ranking short-form channel in this week’s U.S. Top 50 belongs to Alan Chikin Chow. The comedian has been a big name on YouTube Shorts since the service launched, and his viewership has become so strong that he even managed a #1 finish in our all-American chart last month. Alan and his colleagues are in fourth place now, even though the funnyman’s 300.2 million weekly views represent a week-over-week gain of 38%.
LeoNata Family rounds out this week’s U.S. top five. The kid-friendly channel, which has settled on a compelling mix of short-form and long-form content, snagged 280.9 million weekly views to move up from 10th place.
When ads arrive on YouTube Shorts next year, what sort of videos will be monetized? According to our U.S. Top 50, there’s a lot of aggregated content getting millions of views on YouTube’s TikTok competitor. Will that create a tricky state of affairs when the ads begin to play?
CXLEB is one of the aggregators that has found a firm foothold on YouTube Shorts. The channel has been active for nearly a decade, but more than one-third of its lifetime viewership came during our most recent seven-day measurement period, when CXLEB picked up 136 million weekly views. That total was good for an 11% week-over-week increase, and the short-form channel now sits in 44th place in our U.S. Top 50, one spot ahead of YouTube Shorts stalwart Daniel Labelle.
The content on CXLEB looks as if it was pulled directly from your feed: There are pop culture references, comedy bits, and more. The most-watched video on CXLEB (which has accrued more than 25 million views to date) suggests that Steve Harvey should become active on TikTok. If he did, the Family Feud host could launch a thousand memes with his reaction faces alone.
Aggregated content has always been part of the YouTube ecosystem, and the success of those channels is an open question: Should creators profit by collecting clips from around the web? I don’t know the answer to that, but I can say this: I live in Ohio, and not all of our dogs are as weird as CXLEB claims.
This week, there are 36 YouTube Shorts channels in the U.S. Top 50.