[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
Last week’s leader in the U.S. Top 50 experienced a traffic dip during the second week of November, but that didn’t stop it from holding onto its prime position.
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The most-watched U.S.-based channel specializes in long-form videos, which is a rarity in this chart. 36 channels in the U.S. Top 50 get their viewership on YouTube Shorts.
Chart Toppers
Cocomelon – Nursery Rhymes may be an anomaly as far as this chart is concerned, but that doesn’t make it any less popular. The Moonbug-owned purveyor of jingles and animations has led both of the American rankings we’ve published this month, and its latest total of 636.7 million weekly views is enough to keep it on top. Cocomelon is closing in on two impressive milestones. It probably won’t get to 150 billion lifetime views this year, but it is likely to reach 150 million subscribers next month.
Duetify‘s lifetime viewership is only a fraction of Cocomelon’s. In fact, the YouTube Shorts channel only got its billionth YouTube view this week. However, that didn’t stop it from achieving an impressive chart placement. Duetify bumped its viewership 16% week-over-week to reach 420.1 million weekly views and the #2 spot in our U.S. Top 50.
Third place in the U.S. Top 50 goes to LeoNata Family. The YouTube Shorts channel is a team effort, with multiple family members starting in short-form clips and long-form compilations of those clips. LeoNata dropped back to ninth last week, but it surged up to third after riding a 40% week-over-week increase to record 369.3 million weekly views.
The fourth-place finisher is one of the rare long-form channels in the U.S. Top 50. Kids Diana Show held onto a spot in the top five even as comparable family vlogs (such as Vlad & Niki and Like Nastya) experienced precipitous drops. For the week, Diana and her family accrued 340.4 million views on their main channel.
Justin Flom rounds out this week’s U.S. top five. The magician, who is developing a big presence on YouTube Shorts, collected 318 million weekly views and rose 15 spots since last week’s ranking.
Top Gainers
With 36 YouTube Shorts channels in the U.S. Top 50, you might expect to see a lot of newcomers in the chart, but the man in 49th place this week was one of the first creators to strike it big on YouTube’s TikTok competitor. Ever since that service launched, I’ve seen a lot of videos from Milad Mirg, a Subway sandwich artist with a gift for storytelling.
Milad’s videos tend to follow a formula: He narrates his experiences behind the Subway counter while he assembles a sandwich before our very eyes. By responding to viewer questions, the Persian-American creator never runs out of video ideas. He has a big heart, too. In his most-watched clip, which has 121 million views, he makes PB&Js for people in need.
Short-form videos paved Milad’s path to success, but I prefer his long-form content. When he has more time, he can tell meandering stories full of twists, such as his account of the “mother of all Karens.”
This combination of short-form and long-form content has pushed Milad into a high position in our American ranking. By getting 120.7 million weekly views, the New Jersey-based creator was able to improve his traffic by 78% week-over-week. I’m tempted to walk into his Subway and start behaving weirdly, just so that I can be the subject of a future video. As Milad would tell us, stranger things have happened.
Channel Distribution
This week, there are 36 YouTube Shorts channels in the U.S. Top 50.
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