[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
For years, family channels have dominated our U.S. Top 50 charts. But the latest data shows a clear shift. If those channels want to stay on top, they have two options: Start posting on YouTube Shorts, or be Cocomelon.
Subscribe for daily Tubefilter Top Stories
Cocomelon – Nursery Rhymes seems to be the exception to any rules that govern the U.S. Top 50. The California-based animator is a kid-friendly content empire, and while other channels deal with fluctuating viewership, Cocomelon continues to dominate. It got 572.1 million weekly views in our latest count, and that total was good enough to ensure that Cocomelon will be the #1 channel in our U.S. ranking for the entire month of August.
Up next in the U.S. Top 50, we have a bit of a surprise. Alan Chikin Chow has been a regular entrant in our all-American entrant since the start of the year, but the YouTube Shorts creator is now moving up to a higher echelon of viewership. With his funny, quick-hitting videos, Alan was able to accrue 362.3 million weekly views at the end of August. That made him the #2 finisher in our U.S. chart and the highest-ranking YouTube Shorts channel. That sort of success is no laughing matter.
By moving into second place in the U.S. Top 50, Alan Chikin Chow bumped LeoNata Family down to third. The all-ages channel, which produces cute short-form videos and then collects them into long-form compilations, is closing in on 10 million subscribers. Thanks to that growing audience, LeoNata is raking in views at a clip few channels can match: It reached third place in our latest U.S. chart by earning 360.1 million weekly views.
Like Nastya is right behind LeoNata in fourth place. The family vlog, which spent a few weeks in this chart’s top position earlier in the summer, has fallen off a bit from its previous pace. However, it still got 340.8 million weekly views in our latest count, and it reached a round-number milestone: Congrats to Nastya and her family on bringing 100 million subscribers to their primary YouTube channel!
Another YouTube Shorts channel, That Little Puff, rounds out our U.S. top five this week. Seven days after placing eighth among U.S.-based channels, the feline cooking hub moved up three spots thanks to its 303.2 million weekly views.
Shorts channels now make up almost two-thirds of our U.S. Top 50, but YouTube believes that the best way to use its platform is to be a “mutiformat” creator. It makes sense: A combination of short-form and long-form content lets videomakers assemble a broad audience with varied tastes.
Lucas and Marcus, who landed in 23rd place in our latest U.S. Top 50, are using the multiformat approach to extend and diversify their careers. You may know these twins as two of the Dobre siblings: They’ve appeared in videos alongside brothers Cyrus and Darius.
Their shared channel is unusual: It’s ten most-watched videos include six short-form clips and four long-form uploads. The short-form standouts, including a prank that has been seen more than 323 million times, all arrived on their channel within the past eight months. It’s rare for creators to find so much success on both halves of YouTube’s platform.
The twins are also employing a strategy that is favored among the rising multiformat class. They are moving into different genres in order to fit specific runtimes. Their short-from all-stars are all pranks and challenges, while their long-form hits include music videos and vlogs.
By matching up videos with the formats that fit them best, Lucas and Marcus are surging. After placing 49th in the U.S. Top 50 a week ago, the twins moved up to 23rd this week. Their 165.5 million weekly views represent a 59% week-over-week increase. Seven years after they rose to prominence on YouTube, the Dobres are still very relevant — even if they now choose to keep things brief.
This week, there are 32 YouTube Shorts channels in the U.S. Top 50.