[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
This week, to crack our ranking of the 50 most-viewed YouTube channels worldwide, a minimum of at least 124 million weekly views is required.
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The #1 channel in the chart, of course, has accumulated a lot more viewership than that. Read on to learn how much traffic was generated this week by everyone’s favorite Indian record label.
T-Series remains the most-viewed YouTube channel in the world, on both an all-time and per-week basis. The Indian entertainment destination added 647.8 million weekly views to its lifetime total during our most-recent seven-day measurement period. That figure allowed T-Series to hold onto the #1 spot it claimed last week.
Funny Family, the channel T-Series displaced to return to #1, is our global runner-up for the second week running. The YouTube Shorts operation picked up 631.7 million weekly views with its library of kid-friendly clips. That influx of viewership allowed Funny Family to surpass three billion lifetime views, even though it only launched in late July.
SET India, one of T-Series’ rivals in the South Asian YouTube market, wound up in third-place in our latest global tally. The digital hub, which is linked to a Sony-owned terrestrial TV channel, registered 520.6 million weekly views at the end of October. That was a slight dip from its previous seven-day result, but even after surpassing 100 billion lifetime views, SET India is still going strong.
The highest-ranking American channel in this week’s global top 50 is Cocomelon – Nursery Rhymes. The California-based animation hub, which is also one of the most-popular offerings on the U.S. version of Netflix, scooped up 517.1 million weekly views over seven days. That was good for an 18% week-over-week increase that boosted Cocomelon up to fourth place globally.
MoniLina rounds out this week’s global top five. The Russian channel, which is another YouTube Shorts super-user, boasted 470.9 million weekly views.
Ed Sheeran was already one of the most popular acts on YouTube even before he started using YouTube Shorts. Only three YouTube videos have more views than Sheeran’s “Shape of You” music video.
Thanks to a deal with YouTube, the British singer-songwriter is now sharing his own short-form clips, and the resulting jump in his viewership has been both predictable and impressive. Over seven days, Sheeran amassed 183.5 million weekly views, which brought his lifetime YouTube viewership above 25 billion hits.
Much of that viewership is coming from audio-only videos that run through the track list on Sheeran’s new album, =. But the audience on his YouTube Shorts content has also been massive. A 13-second clip that sees Sheeran plunging into an ice bath while dressed in a suit has already surpassed 60 million views.
Sheeran is already up to 18th place in our global top 50, and with more content from = sure to come, he could rise even higher. I don’t know if he’ll keep using YouTube Shorts after his pact with YouTube ends, but if I were him, I’d be in love with the shape of views.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 15 channels in the Top 50.
- United States: 14 channels in the Top 50.
- Russia: 4 channels in the Top 50.
- Japan and Pakistan: 3 channels in the Top 50.
- United Arab Emirates: 2 channels in the Top 50.
- Argentina, Bangladesh, Belarus, Canada, Malaysia, South Korea, United Kingdom, and Vietnam: 1 channel each in the Top 50.