[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
In recent weeks, YouTube Shorts channels have eaten up a significant share of our U.S. top 50 ranking. In the latest iteration of that chart, however, there is a nice mix between short-form channels and those specializing in longer content.
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As if to exemplify that trend, this week’s #1 U.S.-based channel incorporates videos of all lengths into its content strategy.
LankyBox is back at #1.
The gaming and entertainment channel, which is hosted by a pair of creators named Justin and Adam, continues to succeed on both YouTube Shorts and the old-school version of the video platform. Through games like Roblox and Minecraft, as well as their own personal sketches and skits, Justin and Adam picked up 507.9 million weekly views in our latest count, which put LankyBox above all other comers.
Cocomelon – Nursery Rhymes returned to our U.S. top 50 this week and slotted into the #2 position in the ranking. The California-based home of jingles and animations scooped up 439.1 million weekly views toward the end of October, which allowed it to surpass 111,111,111,111 lifetime views. Make a wish!
Did you wish for Trust Game to be #3 in this ranking? Because it is. The short-form hub, which has been dominating YouTube Shorts of late with its arsenal of Minecraft clips, reached its highest chart position this week. Over seven days, it picked up 341.5 million weekly views.
Kids Diana Show is the highest-ranking family vlog in this week’s U.S. top 50. The Florida-based hub, which is home to young stars Diana and Roma, snagged 292.1 million weekly views over our most-recent measurement period. Though that was 16% more traffic than Kids Diana Show’s previous total, the channel was not able to move up and remains in the #4 position it landed in last week.
SMOL rounds out this week’s U.S. top five. The YouTube Shorts channel, whose micro-videos appeal to young viewers, picked up 272 million weekly views.
Squid Game may be a Korean creation, but the Netflix series has become a phenomenon in America, and that’s good news for the U.S.-based channels that are making content based off the dystopian thriller.
Take MrLuckyExtra, for example. It is one of many YouTube Shorts channels to crack this week’s U.S. top 50, and it reached its highest-ever chart position, topping out at 12th place. While MrLuckyExtra offers many varieties of miniature video, its most popular clips depict real-life examples of the children’s games that are played in the titular Squid Game.
Here, for example, is the evolution of the cookie-carving “dalgona” challenge that appears in the show’s third episode. Oh, and spoiler warning for Squid Game, if you haven’t yet seen it.
Bolstered by these ultra-popular videos, MrLuckyExtra picked up 157.2 million weekly views over seven days. That was good for a 21% week-over-week increase, which vaulted the channel to its current chart position. Perhaps the general public’s interest in Squid Game will wane, at which point MrLuckyExtra will have to find a new show to discuss. Or the channel can just wait for season two to arrive.