[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
According to the latest edition of our U.S. Top 50, the third week of September was a good time to be either a YouTube Shorts standout or a pop star clad in a suit of gold armor.
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Those trends were two of the most noticeable ones within our most recent ranking of the 50 most-viewed U.S.-based channels of the week. Read on to learn which other channels joined the usual kid-friendly content creators in our all-American chart.
For the first time, Marta and Rustam claimed the Tubefilter Charts double: #1 in the world, and (by extension) #1 in the United States. The couple’s channel, also known as Khamitovy, snagged the top spot in our U.S. top 50 after receiving 531.9 million weekly views. That total represents a week-over-week traffic jump of 23%, so clearly there is quite the appetite for YouTube Shorts clips in which a husband and wife find novel ways to prank each other.
Last week’s U.S. #1, LankyBox, fell back one spot and stands as this week’s American runner up. Like Marta and Rustam, LankyBox is led by a pair of creators — Justin and Adam — though their content is less marital hijinks and more video games, challenges, and sketches inspired by pop culture. The duo’s latest seven-day total topped out at 517.4 million weekly views. Thanks to all those fresh hits, LankyBox has now pulled in more than 12 billion lifetime views.
Cocomelon – Nursery Rhymes, a regular in both our global and U.S. top 50, ended up in third place in this week’s star-spangled ranking. The hub of animations and jingles, which entertains YouTube’s youngest consumers, registered 412.6 million weekly views. That total allowed Cocomelon to move up one spot after finishing fourth in the same chart last week.
The U.S. chart’s latest fourth-place occupant is Kids Diana Show. Like Cocomelon, Kids Diana is a family-friendly destination. Its young stars, Diana and Roma, appear in vlogs and other pieces of toy-centric content. This week, those videos pulled in 283.5 million weekly views.
The only channel in this week’s U.S. top five to see its viewership decline is SMOL. Like the top two channels in this chart, SMOL plies its trade on YouTube Shorts, where its eclectic mix of content pulled in 263.3 million weekly views during our most recent seven-day measurement period.
Back in March, when Lil Nas X released the stripping-with-the-devil music video for his song “Montero (Call Me By Your Name),” the Georgia-born rapper caused quite a stir, rocketing up our charts in the process. That track is the lead single from Lil Nas X’s debut album, “Montero,” which arrived on September 17th and proved that the hip-hop provocateur has plenty more surprises up his sleeve, along with a sharp mind for social media strategy.
In our latest U.S. top 50, Lil Nas X appears twice.
His personal channel landed in 39th place, picking up 89 million weekly views in the process. That viewership, which is more than twice as large as what the channel accrued during the previous week, is mostly due to the release of a music video for the song “That’s What I Want.” As we’ve come to expect from the video’s star, “That’s What I Want” is deliciously queer, unapologetically sexual, and effortlessly head-turning. In just three days of activity, it picked up 24 million views.
Lil Nas X’s VEVO channel, meanwhile, is hanging out in 49th place in this week’s U.S. top 50; its 70.9 million weekly views were just enough for it to slip into our American ranking. For viewers there, the man born Montero Hill is offering a more eclectic mix of content. There are animations to accompany the new tracks on “Montero,” ludicrous skits to promote the album, and a few insights into the artist’s creative process. Taken together, those videos provide excitement for Lil Nas X’s longtime fans and intrigue for the viewers who may be new to his work.
With this multi-faceted approach, Lil Nas X is showing the world he is not only a talented artist, but also a savvy producer of social media content. There’s a reason he wore a shimmering suit of Versace armor to the Met Gala. After all, on YouTube, his content is gold.