[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The third full week of August was a good time to be a super-popular YouTube channel based in India.
Of the five most-viewed YouTube channels in the world this week, four fly the orange, white, green, and navy banner of South Asia’s largest and most populous republic. That foursome includes an entertainment hub that has led our global top 50 for three weeks in a row and shows no signs of slowing down anytime soon.
SET India is still the leader of our global top 50. The Sony-owned hub has had a prosperous August while many of its contemporaries have fallen behind. In our latest count, the Indian TV archive scored 824.7 million weekly views; no other channel managed to accrue even three-fourths of that viewership.
T-Series, the closest channel to SET India, managed 581.4 million weekly views, which brought its lifetime viewership above 162 billion. The YouTube home of the Indian record label is also expected to eclipse 200 million subscribers before the end of 2021.
Another Sony-owned channel, Sony SAB, claimed the #3 spot in this week’s global top 50. The Indian content destination offers trailers, scenes, and reactions to some of South Asia’s most popular shows, including a number of comedies. That collection of clips drew in 553.1 million weekly views during our latest seven-day measurement period.
Sony SAB has a lead of more than 100 million weekly views over global #4 LankyBox, even though the latter channel increased its viewership by 87% week-over-week. That traffic pushed LankyBox from 12th place in the world up to fourth, with the gaming hub reeling in 451.4 million weekly views.
Our global top 50 is usually dominated by two countries: India and the United States. This week is no exception.
Those nations have a respective 16 and 15 representatives in the top 50, which means that 60%+ of this week’s creme de la creme is flying either the Star-Spangled Banner or the Tiraṅgā. Our charts have become such a duopoly that creators are now reaping significant YouTube viewership just by comparing the U.S. and India against one another.
For example, consider Dushyant Kukreja, a comedian who hails from the city of Hisar in India’s northwestern corner.
Kukreja is an up-and-coming comedian, and though his YouTube Shorts collection touches plenty of different subjects, his most popular clips compare his home nation to other countries around the world. Kukreja’s most-watched YouTube video, which has registered more than 145 million hits to date, tries to determine “who is best?” between India and the U.S. I don’t really understand the video, but those who can seem to think it’s both funny and on-point.
Kukreja, like many other short-form specialists, has been surging on YouTube of late.
His lively personality and bouffant hairstyle helped him collect 245.6 million weekly views during our most recent seven-day measurement period. That was 24% more traffic than what the creator pulled in a week prior, and it allowed him to move from 22nd place in the world up to 17th. Congrats to him — he is surging on YouTube, TikTok, and Instagram, and he hasn’t caused any major geopolitical conflicts (yet).
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 16 channels in the Top 50.
- United States: 15 channels in the Top 50.
- United Kingdom: 3 channels in the Top 50.
- Italy, Russia, South Korea, and Unknown Country: 2 channels in the Top 50.
- Argentina, Belarus, Canada, France, Germany, Moldova, Pakistan, Thailand, and United Arab Emirates: 1 channel each in the Top 50.