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The denizens of YouTube Shorts have assumed almost complete control over our U.S. Top 50.
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Aside from one kid-friendly channel, all the members of this week’s U.S. top five specialize in short-form content, and the micro-video hub that sits atop our latest ranking has reached that peak after experiencing an incredible growth spurt.
Khamitovy is #1 in this week’s ranking of the 50 most-viewed U.S.-based YouTube channels. The short-form content destination, in its own words, has taken a journey “from TikTok to YouTube.” Its stars, a couple named Marta and Rustam, have set up shop on the latter platform and are thriving there. Over seven days, Khamitovy picked up 571.9 million weekly views, which led it to the #1 spot in our U.S. ranking. Not bad for a channel that’s only been on YouTube less than two months.
Second place in this week’s U.S. top 50 goes to YoesIan, another TikTok convent that has found its place on YouTube Shorts. Rather than featuring the pranks, challenges, and misadventures of a titular couple, YoesIan features a star who lives to dress up in various monster costumes. Over seven days, that formula produced 391.7 million weekly views, which put YoesIan just ahead of third-place finisher Cocomelon – Nursery Rhymes. That all-ages destination, which has been a stalwart in our U.S. charts for years, has fallen back to the #3 spot despite raking in 373.9 million weekly views.
The final two channels that factor into this week’s U.S. top five are also native to YouTube Shorts. LankyBox has earned a spot among rarified company thanks to a combination of short- and long-form videos. Over seven days, hosts Justin and Adam have pulled in 332.8 million weekly views, with Roblox and Minecraft returning as familiar video topics. Right behind them is DEAMO, which rounds out this week’s U.S. top five. The short-form standout, whose quick-hitting videos are usually family-friendly, counted 331.9 million weekly views, leaving it just a smidge behind LankyBox.
As you can see, YouTube Shorts is serving as a major distraction for online video viewers of all ages. But can the treasure trove of content available through YouTube’s short-form platform possibly be educational? With kids around the U.S. getting ready to go back to school, it’s interesting to see a channel called A Plus School reach the 47th spot in our U.S. Top 50.
There can be some debate as to whether the seconds-long videos uploaded by A Plus School actually have scholastic merit. Many of them seem to be life hacks and parenting tips akin to the ones offered by other YouTube Shorts users.
Some A Plus School videos, however, do take place in class, though they often help students take a break from their studies more than anything else. One clip, which has been viewed more than 19.2 million times, suggests various means of sneaking snacks into school. I’m very curious to see whether the “notebook pita” technique would actually work, though as some commenters have noted, the easiest way to munch on food while sitting in class is to occupy the back row.
A Plus School is a strange collection of short-form videos, but the channel’s success cannot be denied. During our most recent seven day measurement period, it picked up 84.7 million weekly views, which represented a week-over-week increase of 58%. Clearly, the creators of this channel will have to educate us on how they’ve become so adept at leveraging YouTube’s mysterious algorithm.