YouTube Millionaires: Lucky Maker Hopes His ‘Minecraft’ Adventures Will Take Him To 50 Million Subscribers

By 07/08/2021
YouTube Millionaires: Lucky Maker Hopes His ‘Minecraft’ Adventures Will Take Him To 50 Million Subscribers

Welcome to YouTube Millionaires, where we profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each creator has a story to tell about YouTube success. Read previous installments here.

This week’s installment of YouTube Millionaires is brought to you by Bright – a learning platform focused on real conversations that level up your life. 

Fortnite and Five Nights at Freddy’s have had their moments, but since it first found favor with creators way back in 2010, Minecraft has remained the top video game on YouTube.


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And the title’s lasting popularity is especially apparent in the case of this week’s YouTube Millionaire.

Kazakhstan-based Lucky Maker began uploading Minecraft gameplay clips to YouTube’s TikTok competitor, Shorts, just six months ago. In those six months, his channel has soared to nearly one billion collective views and more than 1.8 million subscribers, and his daily uploads are still growing his channel at a rate of tens of thousands of new subscribers and tens of millions of views each week.

Like many of our featurees for Creators on the Rise, another column where we track breakout YouTubers, Lucky Maker got his start making shortform content on TikTok (where he has 4.6 million followers), and then expanded YouTube after it launched Shorts late last year. More than 20 of his Shorts uploads–all less than 30 seconds long–have garnered at least 10 million views each, and Lucky Maker’s most-watched video, an artistic in-game tribute to late Marvel icon Stan Lee, has brought more than 28 million views.

For Lucky Maker, his quick success is a sign that YouTube Shorts can be a long-term home, and the ideal place to continue growing his content creation career.

Check out our chat with him below.

Tubefilter: How does it feel to hit one million subscribers? What do you have to say to your fans?

Lucky Maker: It’s hard to believe! I am sincerely grateful to all my subscribers who love my content and who inspire me to make videos!

Tubefilter: Tell us a little about you! Where are you from? What did you do in ye olde days before YouTube?

LM: I’ve been in the IT field, and in the meantime was playing various games. I only occasionally thought about making videos and how cool it would be to make videos about games that I love.

Tubefilter: When and why did you start a YouTube channel? Did you go into it knowing what content niche you wanted to focus on, or did you discover your zone along the way?

LM: First, I created a TikTok account, where I immediately gained popularity. In the first month, I gained over 100K subscribers (now 4.6 million). A year later, YouTube released YouTube Shorts, and I was immediately interested in it! I started making content on YouTube, and in a month I gained about 300K subscribers. I’ve now gathered over one million subscribers in just two months after actively uploading on YouTube!

Tubefilter: Why did you decide to focus on Minecraft? Why does it appeal to you as a player and as a creator?

LM: First of all, I like this game, and I played it as a child, which is very important. I also like that the Minecraft creators love this game and constantly add new versions and mechanics.

Tubefilter: You mentioned that YouTube Shorts has been instrumental in your channel’s growth. Is there anything Shorts offers that YouTube main doesn’t?

LM: I believe that short videos are the future! I think if YouTube continues to develop short videos, it will come out on top in the world in popularity, as TikTok did last year!

Tubefilter: Is YouTube your full-time job? How often do you film? What does the average day look like for you?

LMYes, right now this is my only job, and I love it! I wake up with the knowledge that I need to come up with a bunch of cool ideas for new videos, and when I see good views on the videos, and the enthusiasm of my audience, it really inspires me!

Tubefilter: Do you have any strategies for growing your audience? Have you noticed any particular kind of content getting more traction than others? Do you adjust what you film depending on how your viewers react?

LM: The main thing is to follow the trends, it is very important. It is also important to release a video every day, as the channel analytics will then grow. And yes, I correct my strategy if I see that a certain type of content does not appeal to my viewers.

Tubefilter: How do you make your videos stand out amidst all the noise on YouTube?

LM: If you want your video to stand out, you can come up with something new of your own! But it is very important to follow the trends and catch the hype!

Tubefilter: What’s your favorite part of making content on YouTube?

LM: I like it when I have a new idea and manage to fully convey it to the viewer!

Tubefilter: Have you expanded your content and personal brand off YouTube at all? Launched any merch, a related business, a presence on another social platform…? Do you want to?

LMI am planning to release my own brand of clothing tailored to my brand! I also plan to release various gaming items such as gaming chairs and so on.

Tubefilter: What’s next for you? Any plans looking to the future?

LM: I plan to reach 50 million subscribers in the next three years! I want to make the Lucky Maker channel the most popular gaming channel in the world!


Lucky Maker is represented by BroadbandTV.

This week’s installment of YouTube Millionaires is brought to you by Bright – a learning platform focused on real conversations that level up your life. 

On Bright, participants receive unprecedented access to learn from their favorite creators, icons and experts within an intimate, live video chat setting. More than 1500 talent are on the waitlist to lead Bright Sessions for audiences looking to improve their lives. Fans come face-to-face with their favorite talent, ask questions and are able to make requests from the VIP area while joining talent on the Bright Stage for direct exchanges and personal learning among other Bright interactive features. 

For more info and to experience conversations that level up your life, head over to

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