[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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This week, the top five most-viewed YouTube channels in the world all pulled in weekly traffic in excess of 450 million views.
At the front of the pack, the American animation hub that paced the field throughout much of 2020 once again earned our ranking’s #1 spot. Read on to learn about the trends that were in the week that was.
Cocomelon – Nursery Rhymes is currently the most-viewed YouTube channel in the world. Over our most recent seven-day measurement period, the purveyor of kid-friendly jingles picked up 659.6 million weekly views. That was enough to edge past T-Series, which settled for the runner-up status it held throughout much of June. The South Asian record label, which added 634.4 million weekly views to its lifetime total, led the nine Indian channels that made it into this week’s global top 50.
The third- and fourth-place channels in this week’s global chart are both regular users of the YouTube Shorts platform. Tsuriki Show, which ranked third in world in our latest count, picked up 614.8 million weekly views by appealing to YouTube’s powerful Russian audience. That viewership was enough to eclipse LankyBox, which settled for fourth place in the world after topping out in third a week ago. The American channel, which focuses primarily on the video game Roblox, counted 512.9 million weekly views.
Sony SAB rounded out this week’s global top five. The Indian channel, which is one of Sony’s most popular content hubs in South Asia, boasted an impressive seven-day total of 462 million views. That was only 3% less traffic than the figure Sony SAB posted a week ago, when it reached second place in our global chart.
The advent of the YouTube Shorts platform is allowing creators to diversify their short-form content across multiple digital channels. One videomaker benefitting from YouTube’s increased focus on TikTok-style content is Cam Casey.
Casey’s content, which includes many “challenge” videos, succeeds on any platform that promotes bite-size work. In addition to TikTok, he’s also made his mark on Snapchat, where his uploads have reportedly earned him millions of dollars.
Casey, who hails from the Chicagoland area, has experienced a swift and meteoric rise on YouTube. Last year, he was only pulling in a few thousand views each time he uploaded a new YouTube video, but his official channel now has more than 1.5 billion total views to go along with its 1.24 million subscribers. Unsurprisingly, the TikTok star has made much of his hay via YouTube Shorts, where his videos regularly pull in millions of views. In one experiment, Casey tested sodas from various U.S. states to see how they reacted with baking soda. The clip has been watched more than 1.3 million times so far.
YouTube doesn’t seem as if it will depreciate the value of its Shorts platform anytime soon, so Casey should get plenty more opportunities to rack up big viewership as he continues to port his engaging brand of entertainment across the internet. Look for his challenges in a YouTube Shorts feed near you.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 18 channels in the Top 50.
- India: 9 channels in the Top 50.
- Russia: 6 channels in the Top 50.
- Germany and South Korea: 3 channels in the Top 50.
- Pakistan and the United Kingdom: 2 channels in the Top 50.
- Argentina, Belarus, Canada, Israel, Latvia, Romania, and Turkey: 1 channel each in the Top 50.