[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
There are plenty of channels in this week’s U.S. top 50 that haul in their viewership on the YouTube Shorts platform, but the U.S.-based content hubs at the top of our list are still picking up viewership the old-fashioned way.
Subscribe for daily Tubefilter Top Stories
Channels that cater to young children are bringing in more traffic than most other destinations, and a familiar, colorful, sing-songy hub has reemerged as the most-watched channel in our red, white, and blue nation.
Cocomelon – Nursery Rhymes is not just a single channel — it’s an empire of kid-friendly content that stretches across YouTube, Netflix, and several other platforms. This week, its viewership on the world’s top video site was impressive, though far from the billion-views-per-week heights it achieved last year. Over seven days, Cocomelon scooped up 659.6 million weekly views, which was the most hits pulled in by a U.S.-based channel over that time period.
The second-place finisher in this week’s U.S. chart is the only channel in the top five that makes liberal use of the YouTube Shorts platform. LankyBox offers content that’s all over the map, including a number of videos set in the world of the popular game Roblox, but the channel’s viewership has ascended to an unprecedented level of viewership thanks to its short-form presence. Over our latest seven-day measurement period, LankyBox registered 512.9 million weekly views.
Channels three through five in this week’s U.S. ranking have a few things in common. They’re all family vlogs, they all have roots in Russia or Ukraine, and they are all led by children whose names appear in the titles of their respective channels. Vlad and Niki, after ranking second in this chart a week ago, is now third. Its 362.3 million weekly views put it just ahead of Kids Diana Show, which second the #4 spot in the U.S. top 50 during the first week of July. Thanks to its namesake star and her brother Roma, Kids Diana Show added 350.7 million weekly views to its lifetime total. The third of these kid-friendly hubs, Like Nastya, rounded out this week’s U.S. top five. It moved up one spot from last week after scoring 282.2 million weekly views.
Videos modified with the “epic” label are not hard to find on YouTube.
“Epic” can refer to a rap battle or a meal time, but epic videos often seem to feature high-flying stunts or impressive athletic accomplishments, like the ones you’d find in the ever-popular People Are Awesome compilations. It is that definition of “epic” that applies to the videos on the channel Epic Humans, which made it into this week’s U.S. top 50 thanks to its use of the YouTube Shorts platform.
Epic Humans launched in January 2021, and it has only needed six months to rack up more than 200 million total views. A lot of that traffic has come since the channel started sharing its bite-sized, TikTok-style content on the YouTube Shorts platform.
In our latest weekly chart, Epic Humans added 80.2 million weekly views, which was 53% more than what it registered the week prior. That viewership was good enough for the action-packed channel to flip its way into 44th place in our U.S. chart.
So what exactly qualifies as an “epic” video? According to Epic Humans, the answer is…pretty much anything, as long as it includes some display of physical talent.
The channel’s most popular clip, which arrived on June 18th and has since received 42.2 million views, is nothing more than slow-motion footage of a pole vaulter. Yes, I would agree with the titular premise of this video: Pole vaulting is indeed crazy.