[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
Our ranking of the top 50 most-viewed YouTube channels in the world continues to trend toward short-form content. Thanks to the way views are counted on the YouTube Shorts platform, a channel specializing in TikTok-style videos has now claimed the top spot in our global top 50, and many similar hubs are following right behind it.
Over the first five months of 2021, T-Series dominated our global charts, rarely slipping from its perch as the most-viewed YouTube channel in the world. June has been a little different. The Indian record label is still rolling up big viewership, but it has now ceded the #1 spot in this ranking two weeks in a row.
The latest contender taking its turn at the top is Tsuriki Show, a Russian channel that utilizes the YouTube shorts platform. The stars of Tsuriki, a married couple named Vova and Anya, have attracted millions with a diverse array of clips, ranging from challenges to cooking videos. Their most recent seven-day traffic total topped out at 686.1 million weekly views. That was enough to eclipse T-Series, which ended up in second place despite its 670.5 million weekly views.
Third place in the latest global chart went to another channel that specializes in short-form content, dednahype. The Latvian channel, like Tsuriki, offers a wide variety within its short-form library, including pranks and heartwarming videos. Over our most recent seven-day measurement period, dednahype added 536.1 million weekly views to its lifetime total.
The channel that topped this chart last week, Kids Diana Show, dropped down to fourth in our latest count. The Ukranian-American family vlog notched 523.6 million weekly views.
Sony SAB rounded out this week’s global top five. The digital home of the Indian TV channel, which specializes in comedy shows, tallied 469.3 million weekly views.
There are two trends that define our global top 50: the preponderance of kid-friendly channels in the ranking, and the recent rise of channels specializing in short-form content. So what would happen, perchance, if a channel shared TikTok-style videos on YouTube Shorts and also catered to young viewers?
Meet Orange Mom.
She is a Hong Kong-based channel owner who launched her YouTube home earlier in 2021. Since then, she’s added more than 650,000 subscribers and has scooped up more than a billion lifetime views; most of that traffic can be attributed to YouTube Shorts. Orange Mom clips often feature toys and parenting tips, which helps explain their popularity. There’s not yet a definitive account of how the YouTube Shorts algorithm works, but it does seem to alter its Shorts recommendations based on categorical similarities, so if someone (i.e. a baby/toddler) is watching a lot of toy videos, they’re more likely to be served one of Orange Mom’s TikTok-style snacks as well.
YouTube is banned in mainland China, but it is still accessible in Hong Kong, and Orange Mom has brought both local and international viewers to her videos. Over seven days, her channel has received 160.5 million weekly views, which allowed it to rank 28th in the world. Orange Mom’s viewership is rising 20% week-over-week, and given how much the hub has already grown in 2021, I doubt 29th will be its high water mark.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 18 channels in the Top 50.
- India: 12 channels in the Top 50.
- Russia: 4 channels in the Top 50.
- South Korea: 3 channels in the Top 50.
- Germany and United Arab Emirates: 2 channels in the Top 50.
- Belarus, Canada, Great Britain, Hong Kong, Iraq, Israel, Latvia, Pakistan, and Turkey: 1 channel each in the Top 50.