[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Sometimes, a new week brings only minimal changes to our ranking of the top 50 most-viewed YouTube channels in the world. During the week of May 24, however, there were plenty of interesting developments throughout our global chart. International pop stars and short-form videomakers shook up the top 50, though a popular Indian channel ensured there would be no change at the top spot.
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T-Series is still #1 in the world. The Indian record label, which has accrued more than 154 billion lifetime views on YouTube, added to its impressive total with a fresh supply of 751.7 million weekly views. There is still a healthy cushion between T-Series and the next most-trafficked channel of the week. In our latest ranking, that runner-up honor belonged to Sony’s SET India channel, which moved up two spots thanks to its 627.8 million weekly views.
Third place went to the top US-based channel of the week, Cocomelon – Nursery Rhymes. The producer of animations and jingles, which set numerous viewership records in 2020, added to its run of strong performances with 612.9 million weekly views during the week of May 24. That viewership figure put Cocomelon ahead of Sony SAB, which used its arsenal of comedy clips to reach fourth place in our global ranking. The Sony-owned, Indian channel registered 570.3 million weekly views in our latest count.
The biggest curveball in this week’s top 50 came in the #5 spot, which HYBE LABELS snagged after picking up 428.7 million weekly views. HYBE is operated by South Korea’s Big Hit Entertainment, which counts the K-pop megastars BTS among its talent. The release of a new BTS video, which received hundreds of millions of views in the hours after it arrived on YouTube, pushed HYBE to its big week.
The rise of TikTok-style content has been a godsend for magicians, who can condense some of their most deceptively simple tricks into minute-long presentations. Since social video is defined by fast-paced editing, skilled magicians can hide the secrets of their work behind lightning-quick cuts, making their tricks seem that much more incredible.
Enter Dan Rhodes.
Like many people in his profession, Rhodes rose to fame thanks to an appearance on Britain’s Got Talent, where he wowed audiences as a 15-year-old, magic-making impresario. Now, the UK-based Rhodes has taken his act to TikTok and YouTube; on the later platform, he has received a boost from the YouTube Shorts platform, where his videos regularly receive millions of views.
Rhodes tricks are not the most technical I’ve ever seen. For example, it’s clear that he’s using magnets to manipulate this pen. But the simplicity of Rhodes’ magic is part of his appeal, and it has made him quite popular.
During our most recent measurement period, Rhodes picked up 392.7 million weekly views, which was good for a 24% week-over-week viewership increase and a seventh-place ranking in the world. For him to magick all those views out of thin air is perhaps his greatest trick of all.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 16 channels in the Top 50.
- United States: 15 channels in the Top 50.
- South Korea and Pakistan: 3 channels in the Top 50.
- Canada, Russia, and United Kingdom: 2 channels in the Top 50.
- Argentina, Belarus, Cyprus, Israel, Italy, Romania, and Turkey: 1 channel each in the Top 50.