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If you want to be in our ranking of the top 50 most-viewed U.S.-based channels of the week, your best bet is to launch a family vlog. If that doesn’t work for you, you could instead choose to become one of the most famous pop stars in the world. Or, on the other hand, you could just love golfing. Let’s explore the various types of content that are present in this week’s U.S. top 50, starting with a kid-friendly channel that is no stranger to these parts.
Cocomelon – Nursery Rhymes rarely budges from its perch as the most-viewed YouTube channel in the U.S., and as May rolls on, Cocomelon is consolidating its hold on the #1 spot. During our latest seven-day measurement period, the Southern California-based animation hub accrued 554.4 million weekly views, which gave a nine-digit lead over all other U.S.-based YouTube hubs. Oh, and it’s a huge hit on Netflix, too.
There’s a sizable gap between Cocomelon and this week’s second-place finisher, Vlad and Niki. The Floridian family vlog received 315.4 million weekly views during the seven-day period that began on May 10. Over that same time, fellow family vlog Kids Diana Show racked up 279.3 million weekly views, which was good enough for third-best among U.S. channels. Both of these kid-friendly destinations held onto the same chart positions they occupied in our previous ranking.
Just like in our global top 50, our star-spangled ranking has been upended by the YouTube Shorts feature, which has allowed certain short-form videomakers to ascend into the American top five. I’m talking about Zhong, whose collection of converted TikToks received 240.9 million weekly views in our latest count. That moved him from sixth place up to fourth, and in the process, he jumped over the WWE. The wrestling brand received 239 million weekly views to round out this week’s U.S. top five.
The rise of YouTube Shorts has allowed space in the top 50 for categories that normally fall outside of that upper echelon. Now, you no longer need to appeal to kids or music fans to reach our charts; instead, you can make videos for…golfers?
I Love Golfing is an interesting channel. It posts dozens of new videos each week and formats them to fit the YouTube Shorts platform.
I Love Golfing’s dedication to TikTok-style content is so complete that it completely ignores the titles of its YouTube videos. Each one is titled “I love golfing” and features, well, you know, golf things. This impressive putt, which maneuvers between two parallel files of Michelob cans, has brought in more than two million views since arriving on YouTube on May 8.
With its single-minded approach, I Love Golfing has crashed the U.S. Top 50. In our latest count, the links-focused channel finished 47th in the U.S., one spot ahead of top 50 stalwart Sesame Street. For the week, I Love Golfing received 66.8 million weekly views in all.
That’s an impressive total for a channel devoted to a seasonal sport, but it’s a precarious figure as well. After all, if YouTube ever decides to change the way its YouTube Shorts algorithm works, it could drive I Love Golfing straight into the rough.