[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
The latest edition of our Top 50 Most Viewed U.S. YouTube Channels chart offers a satisfying mix of content providers, including one called, well, Satisfying Mix. But at the top of the ranking, it’s still the same story. Kid-friendly channels rule, with a hub that hails from Southern California landing on top of the heap.
Cocomelon – Nursery Rhymes recently reached a major milestone. The Californian producer of animations and jingles now has more than 100 billion lifetime views, and among American channels, that level of viewership puts Cocomelon in a class all it own. This week, it added 501 million weekly views to remain the #1 U.S.-based channel.
The two channels coming in behind Cocomelon have a lot in common. Vlad and Niki and Kids Diana Show are both family vlogs based in Florida, and they each held onto the chart positions they claimed one week ago. Vlad and Niki finished second in the U.S. after receiving 483.5 million weekly views. Kids Diana Show held onto third in this ranking, even though its 326.6 million weekly views are 20% fewer than what it received a week prior.
WWE‘s fourth-place finish among American channels was powered by its 239.3 million weekly views, which allowed it to outmuscle the competition and move up one spot. A destination titled Satisfying Mix rounded out the top five after receiving 230.3 million weekly views. More on that one in a second.
So what is this Satisfying Mix channel, anyway? And what qualities have allowed it to add 239.3 million weekly views and 157,000 new subscribers in just one week’s time? Let’s dive deeper.
You may have guessed that Satisfying Mix is using the YouTube Shorts platform, which is an easy way to rack up massive viewership these days. Satisfying Mix’s short-form creations all feature the words “oddly satisfying,” which references one of YouTube’s enduring subgenres. But compared to some of the other satisfying videos I’ve seen, these ones are…not? This clip of an oozing corn cob actually looks pretty disgusting, but it has a couple hundred-thousand views all the same.
What’s clear from the success of Oddly Satisfying (which saw an 81% week-over-week viewership increase in our latest U.S. chart) is that channel owners are starting to figure out the secret sauce of YouTube Shorts. Videos like these are getting promoted by the algorithm and are going wild as a result. No word on whether one of the ingredients in that secret sauce is gooey corn kernels.