[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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If for some reason you still need proof of the power young children possess on YouTube, look no further than this week’s ranking of the top 50 most-viewed US-based YouTube channels. The five channels at the top of the chart all cater to the youngest viewers on YouTube, and they all share a bright color palette, an upbeat attitude, and whatever else it takes to earn hundreds of millions of YouTube views every single week. More details about those content hubs and many others are available below.
Cocomelon – Nursery Rhymes is the usual clubhouse leader in the US-only version of our top 50 ranking, and this week is no different. The Southern California-based distributor of animations and jingles earned 657.6 million weekly views to hold on to its spot atop the American leaderboard. Only one other US-based channel came within 200 million views of that seven-day total: Like Nastya. The popular family vlog picked up 464.7 million weekly views to claim the title of American runner-up.
After Like Nastya, it’s only a small drop to third place, which Kids Diana Show earned this week. The Ukranian-American hub added 445 million weekly views to its lifetime total, which gave it a small advantage over fellow family vlog and fourth-place finisher Vlad and Niki. That channel ended our most recent measurement period with 369.8 million weekly views.
Finally, we have a newcomer to our US-based top five: D Billions. After climbing the charts all year long, the colorful, kid-friendly channel has now posted the fifth-highest viewership among all the channels that fly the stars and stripes. Its electric videos, which are paired with percussive music, received 309.1 million weekly views in our latest count.
Early in March, I highlighted the considerable growth of Best Clips, a channel devoted to scenes from popular Marvel movies, but on YouTube, the world of on-demand pop culture is bigger than a single channel.
The latest clip purveyor to find itself in the US top 50 is Binge Society, which had a big week after uploading a number of well-known scenes from both TV shows and movies. One of the most notable inclusions: the infamous “yeah bitch, magnets” scene from AMC’s Breaking Bad.
Binge Society’s seven-day statistics included 69.6 million weekly views, 39th place in our US Top 50, and a week-over-week viewership increase of 31%.
Channels like this one raise a lot of questions. If you’re wondering about the legality of these clips, we can confirm that the digital media company Jellysmack owns and operates Binge Society. According to a rep from Jellysmack, all of this film and TV content has arrived on YouTube as the result of numerous licensing deals.
Other questions are a little trickier to answer. Are Binge Society and Best Clips getting popular because the YouTube algorithm is promoting them? If so, why now? Maybe, to answer these stumpers, we’ll need to put Jesse Pinkman on the case.