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It’s official: There are now two channels that can say they have achieved one billion YouTube views in a single week. After an American content provider exceeded that ten-digit milestone last year, an indefatigable Indian juggernaut has now joined the exclusive club. That rare accomplishment came during a week when many channels in our global top 50 saw a viewership increase over our previous seven-day measurement period.
T-Series was just a few million views away from cracking the billion-view threshold last week, and in the final week of February, the Indian channel finally achieved that impressive feat. The YouTube home of the prolific South Asian record label finished the month with a seven-day total of 1.01 billion weekly views, which brought its lifetime viewership above 145 billion.
Needless to say, that volume of traffic was more than enough to claim the top spot in our latest ranking of the top 50 most-viewed YouTube channels worldwide. The runner-up in this week’s global ranking, Cocomelon – Nursery Rhymes, also happens to be the only other channel to receive more than one billion YouTube views in a single week. The kid-friendly American channel has fallen off its pace since hitting that high-water mark, but its latest seven-day traffic figure — 709.3 million weekly views — is still quite impressive.
Third place in this week’s global chart went to SET India. The Sony-owned TV content hub added 647.1 million weekly views to its lifetime total and retained the #3 spot it earned last week. The #4 finisher, however, was a bit of a surprise. The Turkish channel TikTok Yeb nearly tripled the viewership it received last week, owing in large part to the increasing visibility of YouTube’s TikTok competitor, Shorts. Yeb’s bite-size clips cobbled together 524.2 million views over seven days.
American family vlog Like Nastya rounded out the global top five. It registered 509 million weekly views.
TikTok Yeb isn’t the only channel in our global top 50 profiting off YouTube’s recent shift toward TikTok-style content. Short-form, vertically-oriented videos are also on display at the Russian channel Fijek Live, which finished 43rd in our latest worldwide ranking. The Slavic hub, which placed 103rd a week ago, powered into the top 50 thanks to a 56% week-over-week increase. Its ultimate seven-day tally topped out at 132.2 million weekly views.
If you can’t understand Russian or read Cyrillic script, you’ll struggle to understand what’s going on in Fijek Live’s videos. For those of us who are linguistically impaired, a trip to Google Translate tells us that one of Fijek Live’s most popular videos — it has received more than 7.1 million views since being uploaded on February 18 — stars the so-called “Gucci Grandpa,” who exudes swag as he strolls across the screen in a military jacket and tank top. If only all our elders could drip like that.
Should YouTube continue to push TikTok-style content, we expect more of these little videos to end up in our global top 50. Only time will tell if any of those short-form stars will possess the same style as the Gucci Grandpa.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
United States: 18 channels in the Top 50.
India: 14 channels in the Top 50.
United Kingdom: 3 channels in the Top 50.
Canada, Russia, South Korea, Turkey, and United Arab Emirates: 2 channels in the Top 50.
Argentina, Australia, Pakistan, Puerto Rico, and Romania: 1 channel each in the Top 50.