[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
There was once a time when receiving 100 million YouTube views in a single week was unthinkable, but in 2021, a channel receiving that sort of traffic would not even crack our ranking of the top 50 most viewed YouTube channels worldwide. Instead, some the content creators featured in this chart are pulling in numbers that are several times larger than 100 million, with an Indian world-beater once again sitting atop all other contenders.
Viewership on T-Series content has declined by 2% since we last presented one of these charts, but that hasn’t stopped the Indian entertainment hub from holding onto its perch atop our global chart. Over the seven days measured for this ranking, the South Asian record label pulled in 872.5 million weekly views. That gives it a lead of more than 140 million hits over this week’s next-most viewed channel, Cocomelon – Nursery Rhymes. The kid-friendly American channel resumed its status as our global runner-up thanks to its 731.6 million weekly views.
SET India, a usual entrant in our global top five, had missed out on the last few charts, which is usually a sign of hidden or deleted views. But the Sony-owned, South Asian channel is back in the ranking this week, earning third place thanks to 621.3 million weekly views. The digital home of the TV channel also added 700,000 new subscribers, bringing its total above 93 million.
Only a few million views separated the fourth and fifth channels in this week’s global top five. Another Sony-owned channel with ties to an Indian TV station, Sony SAB, finished fourth in the world with 504 million weekly views, after reaching third the week prior. That was just enough viewership to beat out Kids Diana Show, which also dropped one spot since last week to end up fifth. The Ukranian-American family vlog registered a seven-day total of 489.2 million weekly views.
The explosion of content for children on YouTube has demonstrated the power of the video site’s recommendation algorithm. Producers of kiddie videos reel in hundreds of millions of views by catering to specific topics within the family-friendly ecosystem.
Take, for example, Bounce Patrol, which received more views this week than any other Australian YouTube channel. The Melbourne-based creators of all-ages jingles and songs hasn’t posted a new video since the calendar turned over to 2021, but that hasn’t stopped it from accumulating 143.2 million weekly views, a 7% increase over our previous seven-day measurement period. That boost was enough to push Bounce Patrol from 37th place up to 30th. And if you look at the channel’s old videos, you’ll see some familiar titles. Several clips featuring the inescapable “Baby Shark” ditty, for example, have crossed the billion-view threshold.
Within those familiar confines, however, Bounce Patrol finds its own niche. A key theme on the channel is movement; it’s official website suggests that the colorful videos it posts are meant “to get kids up and bouncing.” When checking out the Ozzies’ take on “The Ants Go Marching,” its easy to see how Bounce Patrol takes its commitment to kinetic energy seriously.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
India: 18 channels in the Top 50.
United States: 17 channels in the Top 50.
Canada, Russia, South Korea, and the United Kingdom: 2 channels in the Top 50.
Argentina, Australia, Pakistan, Puerto Rico, Romania, Turkey, and the United Arab Emirates: 1 channel each in the Top 50.