madconNYC, Reed Exhibitions‘ new digital marketing confab, has unveiled its full, three-day slate of virtual sessions stacked with professionals and industry experts.
Leaders from TikTok, Facebook, Hulu, Activision Blizzard, Burger King, and more will gather Dec. 1 through 3 to offer virtual presentations and discussions on a variety of topics relevant to the current digital advertising ecosystem.
Sessions, for example, include:
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- Social Media Platforms: What’s Working for Marketers Now—featuring speakers Gail Miller Bisher of Westminster Kennel Club, Lyneka Little of Apres Josephine, Alan Lǐ of MakeMeReach, and Jesse Bender of ChowNow
- Seize the Data: Where Consumers are Leaving Info—featuring Matthew Fanelli of MNI Targeted Media
- Looking Ahead to 2021 and Beyond—featuring Rob DeSalvo of Undertone, Marcus Whitney of Creative Power, Frost Prioleau of simpli.fi, and Garrett McDonald of Kochava
- Podcast Ad Revenues are Revving Up—featuring Brett Robinson of NPR, Peter Morris of PodcastOne, Dan Granger of Oxford One, and Cathy Csukas of AdLarge Media.
The convention will offer a total of 30 sessions—ten each day, airing from 10 a.m. to 5 p.m. Eastern. Attendance is free and individuals are encouraged to curate their own viewing schedule and simply drop in on topics that interest them. You can check out the full madconNYC schedule right here.
There are also a handful of sessions available for attendance before Dec. 1, too. Since early this summer, madconNYC has been steadily building a library of virtual resources like panels, interactive presentations, advice videos, and live Q&As. You can see the backlog of resources here, while the next installment, about establishing brand identity, debuts November 5. It features Bruce Biegal, senior managing partner of Winterberry Group (a management consultancy company focus on digital industries) and Pierre Diennet, VP of product management at Lotame (which builds tech for consumer data collection).
madconNYC is organized by Reed Exhibitions, a U.K.-based organizer that has put on more than 500 global events, including the PAX series of gaming conventions, New York Comic Con, and BookCon.
Registration for madconNYC is open here.
